Aura Blockchain Consortium news and archive

Stefano Rosso is new president of Aura Blockchain Consortium

Stefano Rosso, chief executive officer of Marni and president of Maison Margiela (OTB Group), is the new president of Aura Blockchain Consortium. Rosso succeeds Lorenzo Bertelli, chief marketing officer and head of Csr of Prada Group, who has led Aura since its foundation. Aura Blockchain Consortium, the non-profit consortium founded in 2021 by...

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Aura Blockchain Consortium welcomes Marcel Härtlein as new chief executive

Aura Blockchain Consortium, the non-profit organisation founded in 2021 by LVMH, OTB Group, Prada Group and Cartier (part of the Richemont group), has officially announced the appointment of Marcel Härtlein as chief executive officer and secretary general. The executive takes over the operational leadership of the consortium with the aim of...

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LVMH, Prada and Cartier join forces to form blockchain consortium

Fashion conglomerate LVMH is joining forces with the Prada Group and Cartier, part of Richemont, to form the Aura Blockchain Consortium to address the “shared challenges” of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The move marks the first global blockchain consortium dedicated to the luxury...