Avery Baker news and archive

Arc'teryx on growing without alienating a core community

Propelled by the rise of the “gorpcore” movement, which saw technical apparel infiltrate urban fashion, Canadian brand Arc'teryx has become one of the most coveted names in the outdoor industry in just a few seasons. Its newfound visibility is now prompting the brand to consider how to pursue growth without devaluing its image. Moreover, it must...

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Arc’teryx appoints new chief brand officer and head of EMEA

North Vancouver-based technical outdoor brand Arc’teryx has appointed Avery Baker, former president and chief brand officer of Tommy Hilfiger, to the newly created position of chief brand officer. Additionally, Tobia Prevedello, a former Celine executive, is joining as General Manager for EMEA, reports trade publication WWD. The appointments...

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People

Tommy Hilfiger appoints Avery Baker as president and chief brand officer

Avery Baker has been named Tommy Hilfiger's new president and chief brand officer, effective immediately. Baker has been with the company since 1998, serving in several roles across the global offices. Chief brand officer is a newly created role. In this position, Baker will oversee all of Tommy Hilfiger's products marketing and experiences...

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Business

Tommy Hilfiger names Avery Baker as Chief Brand Officer

Tommy Hilfiger, owned by PVH Corp. has appointed Avery Baker as President and Chief Brand Officer, effective November 17, 2020. In the newly established role, the company said in a statement, Baker has global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels. “Avery has a deep...