Ba&sh news and archive

Ba&sh surpasses 300 million euros: drivers of an accelerated recovery

After two challenging financial years, Ba&sh has returned to a tangible growth trajectory. The French premium ready-to-wear brand once again surpassed 300 million euros (348 million dollars) in turnover in 2025, with a 9 percent like-for-like increase, according to data released by the group. In France, growth reached 11 percent, confirming a...

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Ba&sh appoints new chief executive officer for Asia-Pacific region

Fashion brand Ba&sh has announced the appointment of Jimmy Lam as chief executive officer for the Asia-Pacific region. Reported by WWD, the strategic move aims to accelerate the brand's growth, particularly following the restructuring it began in 2024. Lam will be responsible for leading the brand's strategy and operations in key markets across...

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Ba&sh unveils sustainability development strategy

Contemporary French fashion label Ba&sh has unveiled its new development strategy for sustainability, which will see the brand targeting “eco-responsible” materials, enhanced transparency, a reduction in plastic use, and a pledge to lower greenhouse gas emissions. Dubbed the ‘Blossom Manifesto’, Ba&sh states that its sustainability strategy is...

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Fashion

Ba&sh celebrates fifth birthday with launch of menswear collection

Ready-to-wear brand Ba&sh is adding menswear to its repertoire, according to Fashion Network. Ba&sh’s first-ever menswear collection includes 28 pieces featuring trousers, suits, denim, jackets, shirts, and T-shirts with a minimalist-driven aesthetic with clean lines and elegant silhouettes. Pieces from the collection range from 65 to 470 euros...