Badgley Mischka news and archive

Video: Badgley Mischka FW21 collection

In this video, American fashion label Badgley Mischka has presented its FW21 collection at New York Fashion Week (NYFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Fashion Feed via YouTube Photo credit: Badgley Mischka, Facebook

Fashion

Badgley Mischka partners with Searchspring to improve ecommerce search

Badgley Mischka increased its e-commerce search conversion rate by 85 percent since it initiated its partnership with Searchspring one month ago. The luxury brand integrated Searchspring's user-friendly merchandising, personalization and analytics tools into the search and category pages of its e-commerce site to improve product discoverability...

Podcast

Podcast: The women behind the brand Badgley Mischka

This American Fashion Podcast are three women guests who helped Badgley Mischka repurchase Iconix Group and now the iconic American brand 'behind the scenes' run, according to the description. President Christine Currence, Executive Vice President of Sales Lara Piropato and Executive Vice President of Production Kimberley Sui-Lee about regaining...

Fashion |INTERVIEW Featured

Badgley Mischka uses Runway by SAP to interact with consumers

Fashion runway shows are no longer exclusive events reserved for industry figures and celebrities. Since the advent of social media, consumers have been given the opportunity to experience runway events in real time. This has evolved to a point where almost every brand live streams their new collection showings for viewers at home, and now some...

Fashion

Badgley Mischka to design exclusive collection for Cunard

American fashion house Badgley Mischka is to design a capsule collection exclusively for luxury cruise line Cunard. Designers Mark Badgley and James Mischka stated in a video announcement that they would be headlining Cunard's 2020 Transatlantic Fashion Crossing on flagship liner Queen Mary 2, departing Southampton, England on May 24, 2020,...

Fashion

Badgley Mischka experiences growth following 30th anniversary

Just after the simultaneous celebration of its thirtieth anniversary and debut of Spring/Summer 2019 collection at New York Fashion Week, Badgley Mischka is doing quite well. Mark Badgley and James Mischka showed their pretty, feminine, and floral collection complete with both gowns and suiting to a star-lined front row last week, and also took...

Fashion

Evening wear is not dead according to Badgley Mischka and Naeem Khan

As athleisure continues its stronghold on the retail market, people have wondered what's happening to evening wear aside from the red carpets. By the looks of New York Fashion Week shows from Badgley Mischka and Naeem Khan, evening wear is here to stay, and it's transcended beyond ball gowns. Although there are still those customers who want the...

Fashion

Badgley Mischka to launch beauty line

Designer brand Badgley Mischka, known for its evening gowns and wedding dresses, has signed a worldwide beauty licensing deal with TPR Holdings LLC. “The beauty category is a natural extension of our design philosophy,” said co-founder James Mischka. "Our style embodies the glamorous Hollywood of the Forties. Part of that glamour is in the...