Baird Group news and archive

Ted Baker names Baird Group as men’s formalwear licence partner

Ted Baker has chosen Baird Group as its new licence partner for men’s formalwear, with the first collection under the partnership launching in Spring 2021. The three-year product licence agreement will see Baird working with Ted Baker’s creative team to create and distribute men’s formalwear in the UK, Europe and ROW - Jack Victor is currently...

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Suit Direct opens Birmingham flagship store, eyes further expansion

Formalwear retailer Suit Direct is to begin an ambitious expansion plan after opening a new flagship store in Birmingham this week. The company, which is part of the Baird Group, is looking to open 10 city-centre stores by the end of 2020 and up to 25 stores within the next 18 months, The Business Desk reports. “With a focus on greater...

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Baird Group gets green light for CVA

Baird Group, the license holder of brands Suit Direct and Ben Sherman, has received approval from its creditors to go ahead with a company voluntary arrangement (CVA). The vote saw around 94 percent of all voting creditors choosing to approve the CVA, which was put forward on 23 July 2020. Mark Cotter, CEO of Baird Group, said in a statement: “...