Baukjen news and archive

House of Baukjen named “highest scoring” fashion B Corp in the UK

Sustainable and socially conscious womenswear and maternity wear brands Baukjen and Isabella Oliver, collectively known as the House of Baukjen, have been certified as the “highest scoring” fashion B Corp in the UK and the second highest in Europe, with a rating of “outstanding”. The British fashion company has been recognised by B Corp as an “...

Fashion

John Lewis adding 50 new fashion and beauty brands

Department store John Lewis is adding 50 new fashion and beauty brands, from start-up independents to high street favourites to cater for what it calls a “shift in dress codes” with shoppers opting for more comfortable, casual attire over more formal styles. Over the past 12 months, lifestyles have changed and with it, what customers want in...

Fashion Featured

5 brands boycotting Black Friday for good causes

For some brands and retailers, Black Friday is all about slashing prices and offering major discounts, for 2020, several brands are protesting the annual discounting event in favour of charity drives. Black Friday 2020 this year falls on November 27 and, while for some brands it offers an opportunity to capture that much-needed consumer spend to...

Fashion

Baukjen teams up with manufacturer to launch #Masks4all

Womenswear brand Baukjen and maternity label Isabella Oliver have partnered with one of their Portuguese manufacturers to make non-medical masks for personal use during the Covid-19 pandemic. The sustainably conscious online womenswear and maternity wear brands are working with Vermis, one of their long-standing manufacturers in Portugal, to...

Fashion Featured

Baukjen and Isabella Oliver sign G7 Fashion Pact

London-based House of Baukjen, which includes contemporary womenswear brand Baukjen and maternity wear label Isabella Oliver have announced that they are taking “further action towards a more sustainable future” by signing Emmanuel Macron’s G7 Fashion Pact in a bid to combat climate change. The ethically and sustainably conscious womenswear and...

Retail

Baukjen introduces social commerce

London-based womenswear brand Baukjen is launching social commerce. The premium brand has teamed up with digital commerce company Curalate for the new feature which will allow consumers to explore shoppable customer-generated content on Baukjen’s website homepage and in a dedicated ‘Shop their style’ section. Instagram posts tagged ‘BaukjenStyle...

Fashion

Baukjen launches charity T-shirt

Premium womenswear brand Baukjen is launching a series of charity T-shirts in collaboration with Princess Diana’s legacy charity, ‘The Diana Award’. Baukjen will launch three T-shirts, each named after a young Diana Award ambassador that has instigated monumental change within their communities, to support The Diana Award as part of the...

Fashion |INTERVIEW Featured

Baukjen on taking America and opening pop-ups

British retailer The Baukjen Group is at a major crossroads, it has two very successful fashion labels, Isabella Oliver offering premium maternitywear, and Baukjen, a contemporary fashion label offering capsule wardrobes for busy modern women, and they are looking to their customers to help put Baukjen on America’s radar in a “big way” with...

BusinessFeatured

The Baukjen Group crowdfund for US expansion

British retailer The Baukjen Group, which owns contemporary womenswear brand Baukjen and premium maternity label Isabella Oliver, has launched a crowdfunding campaign to support the retailer’s expansion into America. The group is looking to raise 400,000 pounds by the end of December via a Crowdcube campaign in return for 3.02 percent equity, so...