BCBG news and archive

Marquee Brands takes back BCBG licenses from Centric Brand

Licensing and operations for the BCBG brands are returning to Marquee Brands, which owns both BCBG Max Azria and BCBGeneration. Previously, licensing for both brands was controlled by Centric Brands, which has filed for bankruptcy this week. Marquee Brands will continue operations of wholesale and e-commerce business for BCBG. “Marquee is a...

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Max Azria, Founder of BCBG, dead at 70

Max Azria, the Tunisian designer behind BCBG Max Azria and CEO of the conglomerate of the same name, has died in Houston, Texas. The designer died from lung cancer, according to WWD who first reported the news. Before creating the renowned label BCBG—which stands for Bon Chic, Bon Genre—in 1991, Azria moved to Los Angeles in 1983 and opened a...