Benetton news and archive

Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

Business

Benetton family invests 300 million euros into business

The Benetton family, owners of the Benetton Group and its production assets, has injected 300 million euros to help save the struggling business. Benetton is best known for their brand United Colors of Benetton. The news was reported by Reuters. Last year, Benetton Srl’s losses quadrupled to 361 million euros last year. The company was hit...

People

Benetton appoints Martino Boselli as commercial and sales director

Benetton Group has appointed Martino Boselli as head of the commercial and sales department of United Colors of Benetton. In his new role, Boselli will be in charge of a new commercial and sales department, created to support the group’s strategic plan to become even more effective and profitable. He will report directly to CEO Massimo Renon....

Retail

United Colors of Benetton returns to U.S. retail

For the first time in four years, United Colors of Benetton is carrying out retail operations in the U.S. The Italy-based fashion brand will open a pop-up store in Santa Monica, CA this week, and is considering reopening stores on a more permanent basis in the country. Opening on Friday, October 25, the United Colors of Benetton pop-up space...

Fashion |INTERVIEW

Benetton chooses applicants that are able to work in a multicultural context

FashionUnited publishes an interview series dedicated to the most requested professionals in the field of fashion, both by the brands and by companies active in fashion and luxury e-commerce. We decided to hear from companies to understand which are the most popular roles and how much can be earned by those who hold these positions. Recently,...

Retail

Benetton to open “numerous” new stores around the world in 2019

Benetton has announced the opening of “numerous” new stores “in the main cities of the world” by the end of 2019 as part of its strategy to revive the brand. The first ones will be opened this Spring/Summer in Benetton’s native Italy, in the cities of Rome, Palermo and Naples, followed by stores in Bangalore, India, and Deauville, France. The...

Fashion Featured

Benetton's new French flair colours debut in Milan

Benetton took to the catwalk in Milan for the first time Tuesday with its debut collection by French designer Jean-Charles de Castelbajac in a bid to revive the historic Italian brand. The show, which kicked off Milan fashion week, opened with a homage to Karl Lagerfeld, who died Tuesday aged 85. "Thank you, Karl," Castelbajac said. Then the...

Culture

Notable deaths in 2018

From soul diva Aretha Franklin to astrophysicist Stephen Hawking and former UN chief Kofi Annan, here are some of the notable figures who passed away in 2018: - January - - 15: Dolores O'Riordan, singer-songwriter of Irish band The Cranberries, drowned accidentally in a hotel bath aged 46. - 27: Ingvar Kamprad, Swedish founder of affordable...

PeopleFeatured

Jean-Charles de Castelbajac: can he restore colour to Benetton?

London -- Italian brand Benetton has named Jean-Charles de Castelbajac as the new artistic director of both its men's and women's collections. The veteran fashion designer - who made a name for himself with his bold and colourful artistic flair - hopes to revitalise the brand’s designs. Fashion for everyone Having dressed Pope John Paul II...

BusinessFeatured

Jean-Charles de Castelbajac new Benetton artistic director

Italian group Benetton on Monday named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to "forecast tomorrow's social...

People

Benetton names Jean-Charles de Castelbajac artistic director

Italian group Benetton has named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections, the company said on Monday. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to...

Video

Video: Benetton - A social experiment conducted in India

Benetton conducted India’s most powerful social experiment to see how the next generation has the strength to enact enormous miracles for the country. Source: United Colors of Benetton, YouTube.