Berlin news and archive

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

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Business|Interview

Ready for take-off: Ambitions of Berlin streetwear trendsetter Highsnobiety

Highsnobiety is more than a print or online magazine. Innovative retail concepts, cross-sector collaborations and its own collections have attracted international attention for the Berlin streetwear expert. In addition to its headquarters in Berlin, the platform also has locations in New York, London, Amsterdam and four other cities. The latest...

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Fashion

Virus and bushfires: Could medical masks become the next streetwear trend?

Berlin - 2020 has gotten off to almost an apocalyptic start. First, the Australian bushfires have drastically lowered air quality in the country resulting in a demand for anti-pollution masks. This week the Wuhan coronavirus has caused a surge in searches for medical masks on Google and several Vancouver pharmacies are selling out of masks as...

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Fashion

Berlin to launch fashion hub to promote sustainable designs

Berlin is stepping up its efforts to support fashion as the German capital will set up a green fashion hub this year. The Berlin fashion hub will receive a total of 600,000 euros throughout 2020 and 2021. The hub’s aim is “to make innovative and sustainable fashion from Berlin visible and to help strengthen the profile of Berlin as a fashion...

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Fashion |BACKGROUND

What is Berlin's standing in the fashion world?

In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...

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Fairs

Berlin fashion scene breaking barriers in sustainability

Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...

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Retail

Shopping in an art gallery: MCM's new store concept in Berlin

IN PICTURES The fashion label MCM opened its new store concept '1976 Berlin' on Friday in the German capital. Further stores will follow worldwide: a store in Tokyo's Ginza district has already been planned for spring. The new shop in Berlin's Torstrasse 74 seeks to offer an artistic and sophisticated shopping experience. The former garage...

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Fairs

Wear It Festival Berlin: cyborgs, nerds and the future of fashion

Just a few years ago, when the idea of so-called 'wearables' came up, it was expected that they would soon find their way into everyday life. But since then, not much has changed except for smart watches. At the Wear It Festival in Berlin's Kulturbrauerei last week, cyborgs, nerds and do-gooders met, often in personal union, who wanted to change...