Birkenstock news and archive

Expansion into Switzerland: Birkenstock opens first store in Zurich

With its new location in the historic old town, the brand is opening its first store in Switzerland, Birkenstock announced on Friday. The company is continuing its expansion, having just opened a new store in Bordeaux at the end of March, and now operates over 30 European stores. Additionally, the first concept store in Osaka opened at the...

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Birkenstock reports double-digit sales growth in Q1

German footwear provider Birkenstock also grew strongly in the first quarter of the 2025/26 financial year. This is according to preliminary results published by the listed parent company, Birkenstock Holding plc, on Monday. The results were released ahead of the ICR Consumer Conference, where the company will present its current performance to...

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Strong final quarter: Birkenstock exceeds its revenue targets for the 2024/25 financial year

German footwear provider Birkenstock has continued its growth trajectory in the 2024/25 financial year, as expected. Revenue even exceeded the forecasts, which were raised at the end of September. This was revealed in a recent business report published on Thursday by its parent company, Birkenstock Holding plc, which is listed on the New York...

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Birkenstock wins copyright dispute against Scapino in the Netherlands

Dutch retail chain Scapino has infringed the copyright of several Birkenstock shoe models. This was the conclusion reached by the Midden-Nederland court in a ruling published this week. Specifically, the decision concerns the Madrid, Arizona and Florida models, whose designs were copied to a “significant extent”, according to the court. Scapino...

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Birkenstock to acquire Australian distributor

German footwear provider Birkenstock is set to take direct control of its distribution in Australia. On Wednesday, the publicly listed parent company, Birkenstock Holding Plc, announced it will acquire the distribution company Birkenstock Australia Pty. Ltd. through its subsidiary, Birkenstock International Asia GmbH. A corresponding binding...

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Birkenstock exceeds revenue target for 2024/25 financial year

German footwear provider Birkenstock has exceeded its revenue target for the 2024/25 financial year. This is according to preliminary figures presented by the publicly listed parent company, Birkenstock Holding plc, on Thursday during a meeting with investors and analysts. Based on the current figures, management expects revenue in the fourth...

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Birkenstock remains on growth path in Q3, confirms forecasts

German footwear brand Birkenstock continued its growth trajectory in the third quarter of the 2024/25 financial year. This was revealed in an interim report published on Thursday by its New York Stock Exchange-listed parent company, Birkenstock Holding plc. Group revenue reached 635 million euros in the months from April to June. This...

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A foot in the door: Birkenstock opens three more stores in Mumbai

German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...

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Fashion |In Pictures

Birkenstock and Jil Sander team up for AW21

Footwear brand Birkenstock has unveiled its first collaborative project with designer brand Jil Sander for autumn/winter 2021. The collection conceived by Jil Sander creative directors Lucie and Luke Meier is part of the Jil Sander+ offering. It blends the brand’s sense of luxury, comfort and design with the authentic Birkenstock silhouette...

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Birkenstock co-CEO Markus Bensberg steps down

Birkenstock co-CEO Markus Bensberg has stepped down from the German footwear brand following its acquisition by investment firm L Catterton earlier this year. Bensberg joined Birkenstock in 1991 and took on a variety of management functions, particularly in sales and product development. Since the restructuring of the group at the end of 2012,...

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Birkenstock steps into big league with new luxury owners

Berli - Germany’s unabashedly frumpy but comfortable flat sandal maker Birkenstock stepped into the luxury league on Friday, with an LVMH-backed company and the French group’s billionaire owner snapping up the iconic brand. No details were given about the sum paid by LVMH-linked equity firm L Catterton and Bernard Arnault’s family holding fund...

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LVMH subsidiary buys majority stake in Birkenstock

A subsidiary of French luxury group LVMH and its billionaire owner Bernard Arnault have purchased a majority stake in Birkenstock, the German maker of the iconic and eponymous sandals said Friday. No details were given about the price paid by LVMH subsidiary L Catterton and Arnault's family holding fund Financiere Agache, but analysts put the...