BMW news and archive

BMW returns to New York Fashion Week: The Shows as official automotive partner

BMW of North America is returning to New York Fashion Week: The Shows for the Fall/Winter 2020 season, which will be showing this February. According to an announcement from the brand, the automotive company will be working with IMG to “celebrate the road less traveled,” which is its campaign theme that highlights inspiring figures in fashion...

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Fossil Group inks licensing agreement with BMW for watches

Fossil Group, Inc. has announced signing of a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for the design, development and distribution of BMW branded watches and smart-watches through 2023. “BMW is one of the most iconic brands in the world,” said Kosta Kartsotis, Chairman and CEO of Fossil Group in a...

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Fossil Group to make watches and smartwatches for BMW

Fossil Group Inc. has signed a global licensing agreement with car manufacturer BMW for the design, development and distribution of watches and smartwatches carrying the BMW brand. “BMW is one of the most iconic brands in the world”, said Kosta Kartsotis, Chairman and Chief Executive Officer of the Fossil Group, in a statement. “We look forward...