Boden news and archive

Boden announces record sales on Singles' Day in China

British fashion brand Boden is celebrating success in China after record sales over the Singles' Day event on Tmall. The brand ranked number two for childrenswear brands on Tmall Global and recorded a 120 percent uplift in sales on last year. Total sales this Singles' Day were more than double than last year, added Boden, and the most popular...

Fashion

In Pictures: Mini Boden x Harry Potter

Mini Boden, the childrenswear line from Boden, has launched a new Harry Potter-inspired collection for mini muggles. Designed in-house by the Mini Boden design team in partnership with the Harry Potter film company Warner Bros, the 81-piece collection for autumn 2019 will launch in two drops, the first this week, with a second to follow in...

Business

Boden reports 9.6 percent rise in annual pre-tax profit

Online and catalogues clothes retailer Boden witnessed its annual pre-tax profit increase by 9.6 per cent to 26.2 million pounds (34 million dollars) for the year ending December 31 2016. The company also reported a 9 percent rise in its sales to 308.3 million pounds (401 million dollars). Commenting on the positive trading, Jill Easterbrook,...