Boots news and archive

Eco-friendly deodorant brand Wild announces new UK partnerships

Sustainable and natural deodorant brand Wild has secured new partnerships with some of the UK’s leading supermarkets, retailers and department stores as part of its ongoing expansion plans to “reach as many people as possible”. Wild has signed a deal with supermarket giant, Sainsbury’s to launch its products online and in 285 of its stores. The...

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Walgreens Boots Alliance rebrands beauty business

Walgreens Boots Alliance is repositioning its beauty brands, No7, Liz Earle Beauty Co., Botanics, Soap and Glory, Sleek MakeUP and YourGoodSkin under the umbrella of No7 Beauty Company as it looks to drive digital marketing effectiveness and expansion. The new consumer-led beauty business aims to drive growth and broaden its beauty brands appeal...