Boss news and archive

FashionPress Release

Boss puts tailoring centre stage in new autumn/winter 2026 campaign

German fashion house Boss has launched a global campaign for autumn/winter 2026 built around tailoring, fronted by British actor and Boss brand ambassador Aaron Pierre and American model Grace Elizabeth. The campaign, filmed in London, follows the pair through a day of getting ready and going out in tailored looks. According to the brand, the...

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Former Tory Burch executive Kerstin Dorst to lead Hugo Boss womenswear

Metzingen, Germany-based fashion group Hugo Boss has appointed Kerstin Dorst to the newly created role of senior vice president of womenswear. Dorst will take up her new role effective January 15, Hugo Boss announced on Thursday. In this position, she will report to Oliver Timm, chief sales officer at Hugo Boss. New head of womenswear comes from...

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Business

Hugo Boss now sees annual targets at lower end of ranges

Fashion group Hugo Boss is taking a more cautious view of the current year. For 2025, sales and earnings before interest and taxes (EBIT) are expected to be at the lower end of the forecast ranges of 4.2 to 4.4 billion euros and 380 to 440 million euros respectively, due to economic uncertainties and negative currency effects. In the third...

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Video

Video: Boss x Russell at MFW

In this video, fashion brands Boss and Russell collaborated to create their SS22 collection and they presented it at Milano Fashion Week (MFW). Watch the video below. Video: Fashion Feed via YouTube Photo credit: Victoria's Secret Angels & Models, Facebook

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Retail

Hugo Boss opens first flagship store in Ginza, Tokyo

German label Hugo Boss has opened the doors of its first Boss flagship store in Japan at Ginza, Tokyo’s popular high-fashion shopping hub. The two-floor store spans a total of 480 square metres and carries the brand’s full-line up of products and collections for both men and women as well as the exclusive Boss Made To Measure tailoring offer....

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Hugo Boss names Chris Hemsworth as global brand ambassador for Boss

Hugo Boss has tapped Marvel actor Chris Hemsworth as its first global brand ambassador for its Boss brand. Hemsworth, who has already collaborated with Hugo Boss as part of the group’s Boss Bottled scent since 2017, will become the international Boss face of the worldwide fashion campaigns planned for 2021 and 2022. The fashion group said in a...

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Fashion

Boss teaming up with Caro Daur

Boss is partnering with German entrepreneur Caro Daur on a new womenswear capsule collection, launching this October. The collaboration is the result of a longstanding friendship between Daur and Boss chief brand officer, Ingo Wilts, explained the brand, and will showcase a collection that stays “true to the brand’s elegant aesthetic”. In a...

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Fashion

Anthony Joshua collaborates with Boss

Luxury fashion brand Boss has collaborated with British boxer Anthony Joshua on an exclusive capsule collection for autumn/winter 2020. The new Boss x AJBxng collection of ten “easy-wear pieces” has been co-created by Joshua, and is presented in an elevated shade of midnight with highlights of gold to combine both the brand’s signature elegance...

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Fashion

Anthony Joshua collaborates with Boss

Luxury fashion brand Boss has collaborated with British boxer Anthony Joshua on an exclusive capsule collection for autumn/winter 2020. The new Boss x AJBxng collection of ten “easy-wear pieces” has been co-created by Joshua, and is presented in an elevated shade of midnight with highlights of gold to combine both the brand’s signature elegance...

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Business

Hugo Boss posts 59 percent drop in Q2 sales

Announcing its second quarter results, Hugo Boss Ag said with approximately 50 percent of its global store network closed on average during the course of the second quarter, the company’s business was significantly impacted by the pandemic. The group sales declined to 275 million euros in the quarter, corresponding to a decrease of 59 percent...

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Business

Hugo Boss names Oliver Timm as Chief Sales Officer

The supervisory board of Hugo Boss Ag has appointed Oliver Timm as Chief Sales Officer (CSO) with effect from January 1, 2021. In this position, the company said in a statement, he will assume global responsibility for the group’s own retail operations as well as wholesale and e-commerce businesses. “I am very happy that, with the addition of...

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Business

Hugo Boss to focus on boosting online sales

By 2022, Hugo Boss aims to generate online sales of more than 400 million euros compared to 151 million euros in 2019 and to achieve this target, the company plans to expand Hugoboss.com to 24 new markets in fiscal year 2020. The company said that the plan also includes the rollout of Hugoboss.com to Canada and Mexico, scheduled for August this...

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