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Chico’s will wave bye to Boston Proper business
Womesnwear group Chico’s FAS will sell its Boston Proper brand and chain as the brand’s soul is under threat of “getting lost” among the group’s other brands and business units. “I love Boston Proper,” said CEO Dave Dyer in a call with analysts on Wednesday. “It’s a great direct business, but in the scope of our megabrands without the stores, we...
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