Brand Finance news and archive

Nike named “most valuable” apparel brand again

Sportswear giant Nike has claimed the title of the world’s “most valuable” apparel brand for the sixth consecutive year, however, the Brand Finance Global 500 report also revealed that brands across apparel will be impacted by the Covid-19 pandemic and stand to lose up to 20 percent of their brand value. The report reveals that the world’s 500...

Fashion Featured

Nike named world’s ‘most valuable’ apparel brand

Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by independent brand valuation and strategy consultancy, Brand Finance. Nike’s brand value has increased by 16 percent since last year, according to the Brand Finance Apparel 50 report to 32.4 billion US...

Business

Nike, H&M and Zara among the most valuable apparel brands for 2017

London - With the increasing demand for athleisure and active wear, it should comes as little surprise that Nike has retained its title as the world's 'most valuable' apparel brand once more. In fact the sporting goods giant has managed to increased its brand value by 13 percent this year, hitting 32 billion dollars (26.1 billion pounds)...

Fashion Featured

Nike remains ‘most valuable’ apparel brand

Global sports giant Nike has once again been named the world’s ‘most valuable’ apparel brand, according to London-based valuation and strategy consultancy Brand Finance, after a 13 percent rise in brand value to 32 billion dollars. Brand Finance noted that the athletic label's strength score of 92, measured by marketing investment, familiarity,...