Branding news and archive

Collaborations Create Community

When it comes to noteworthy collaborations in 2020 that managed to infuse real energy into the fashion space, Caryn highlights Gucci and The North Face. “This collaboration is about accessibility, playfulness and brand story. It was completely unexpected due to the price point difference between the two brands.” Listen to the full podcast here.

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These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

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Ask an expert: 5 tips for fashion branding on Instagram

Instagram can be a powerful tool when it comes to targeting consumers, particularly in the fashion industry where visuals are key. Content from fashion brands receive 58 times more engagement on Instagram compared to Facebook. However, there can be pitfalls when using Instagram as a marketing tool according to Marlous de Weerd, partner at...

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Why does Rihanna's fashion outsell other celebrity collections?

Celebrities endorse products or sign licensing deals all the time. However, one would be mistaken to dismiss Rihanna’s endeavors in the fashion and beauty industries as more of the same. Rihanna’s fans are 3.7 times more likely to buy her products than fans of other celebrities, according to research published by marketing consultancy firm NPD...