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Business|Background

The difficulty of correctly assessing the sustainability of cotton

Cotton has been the world's most popular clothing fibre for years. Surveys confirm this time and again. However, cotton is no longer the most produced clothing fibre. Its market share in the total fibre market is now only around 20 percent. This was not always the case. In the 1960s, its share was about 70 percent, and at the end of the 1980s it...

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