Brioni news and archive

Brioni unveils capsule collection with Brad Pitt

Italian luxury menswear brand Brioni has unveiled a capsule collection with Brad Pitt, expanding its partnership with the actor who has been an ambassador for the fashion house since 2019. The BP Signature collection marks the first time Brioni has partnered with an ambassador on a capsule and has been modelled after Pitt’s personal style to...

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Brioni appoints Medhi Benabadji as new CEO

French luxury conglomerate Kering has announced the appointment of Mehdi Benabadji as the new CEO of Italian menswear tailor Brioni, effective 1 January, 2020. His job at the brand will be to consolidate its repositioning and support its international development, Kering said in a release. He will be replacing Fabrizio Malverdi, who has decided...

Fashion

Brioni to show at Pitti Uomo

As Brioni works on making a comeback, they have decided to go back to a place where they'd long been quite popular, Pitti Uomo. The Itatlian men's tradeshow, which attracts buyers and editors from all around the globe, will be taking place from January 7 to 10. Brioni is set to show a presentation on the opening day at a yet to be announced...

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Brioni and its creative director Nina-Maria Nitsche part ways

Within a year of joining the fashion house Brioni, its creative director Nina-Maria Nitsche has left the business, reports WWD quoting a statement from the company. Nitsche had joined Brioni on June 15, 2017, stepping into the position vacated by Justine O'Shea. Prior to Brioni, Nitsche was associated with Maison Martin Margiela since 1989 and...

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Brioni’s Creative Director Justin O’Shea quits

Justin O'Shea is set to leave his role as Creative Director at Italian fashion house Brioni. His sudden departure comes mere months after he was appointed in March this year and sees the designer handing in his papers. He succeeded Brendan Mullane at Brioni and was meant to lead the fashion house shift towards the 'See Now, Buy Now' business...

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Brioni says farewell to traditional catwalk calendar

London - Italian luxury formalwear retailer Brioni has said goodbye to the traditional fashion week calendar and hello to the new 'see-now, buy-now' business model embraced by the likes of Burberry. Tom Ford and Vetements. Friday saw Brioni announce plans to host its upcoming fashion show on July 4 in Paris during Paris Haute Couture while...

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Brioni names Justin O’Shea as its new Creative Director

Brioni and Kering have announced the appointment of Justin O’Shea as Creative Director of the Brioni House. O’Shea will be responsible for the brand’s collections as well as its image, effective April 1, 2016. O’Shea joins from the online retailer Mytheresa.com where he most recently held the position of fashion director. “I am very confident...

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Stefano Pilati to exit Ermenegildo Zegna

It has been a week of departures for Italy's luxury men's fashion houses: first there was suit maker Brioni, who in a statement said its creative director, Brendan Mullane, would not be renewing his contract. Next up footwear brand Berluti, who is to part ways with its creative director Alessandro Sartori. And now Stefano Pilati is exiting...

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Milan Men's Fashion Week Day Final

Giorgio Armani opened his show to the soundtrack of Downton Abbey, who's era resonated with his vision for the season. The collection was something of a tribute to Milanese masculinity, but the high waisted drop crotch trousers, four button suits and frock coats felt like a nod to the English aristocracy of yore. Accessories included dark...