Browns news and archive

Browns to launch kidswear this summer

Luxury boutique retailer Browns is launching kidswear with more than 35 brands from the established to the next generation, alongside what it calls “cult-kidswear favourites”. Browns Kidswear will feature apparel and accessories from newborn through to 16 years, “all with a Browns twist,” explained the retailer in a press release, including a...

Fashion Featured

Browns Focus returns to highlight emerging talent

Luxury boutique retailer Browns is relaunching its emerging talent spotlight, ‘Browns Focus,’ with Series One featuring Conner Ives, Maximilian, Mariah Esa, Commission, Bianca Saunders, Labrum, Lueder, Saul Nash and Tsau. The initiative aims to celebrate not only new talent but also to highlight Browns’ legacy at nurturing innovative designers...

RetailPress Release

Browns launches Virtual Try On

14th December 2020 - December sees the launch of Virtual Try On for luxury watches at Browns through the Browns Fashion mobile app. Developed with Farfetch using their open innovation approach, the unique feature allows app users, through AR technology, to experience a selection of the renowned fine watch offering and has been adapted to best...

Podcast

Browns CEO on instore technology

Technology instore can only work when you focus on the customer experience. Browns Fashion CEO Holli Rogers talks about experimenting with new technology and Farfetch's Store of the Future strategy for two years now. Listen to this conversation about augmented retail and sustainability recorded as part of the Innovators podcasts hosted by Liz...

Retail

Browns introduces women’s activewear category

Luxury retailer Browns is diving into the athleisure and sportswear apparel as it adds women’s activewear into its line of offerings, according to Fashion Network. The brand launched its new Women’s Activewear on July 16 with 33 new brands, along with three exclusive styles from the brand MISBHV. Offerings include labels such as Adam Selman...

Fashion Featured

Browns supports BFC’s NewGen initiative

The British Fashion Council has announced that British retailer Browns will be sponsoring its NewGen initiative, which offers emerging designers financial support, showcasing opportunities and mentoring. Holli Rogers, chief executive of Browns said in a statement: “We are thrilled to be partnering with the BFC on NewGen and upholding the Browns...