CALIDA news and archive

Viktor & Rolf links with Calida to launch 100 percent compostable collection

Dutch luxury fashion house Viktor & Rolf has teamed up with Swiss premium underwear label Calida to launch a cradle-to-cradle collection which is 100 percent compostable. The capsule, called ‘We Want A Better World’, comprises underwear, pajamas and t-shirts for both women and men, and is inspired by the free-spirited and eco-conscious Woodstock...

Business

Calida posts rise in full year sales

Adjusted for exchange rate effects, the Calida Group said, consolidated net sales increased year on year by 1.7 percent to 404.3 million Swiss francs (427.8 million dollars) in 2019. The company added that in the reporting year, 50.9 million Swiss francs (53.8 million dollars) of the sales were generated by the group as a whole, corresponding to...

Business

Calida sells its trademark Eider to Korean group

Calida Group has announced that it has received a binding offer from the Korean K2 Group to sell its trademark Eider, subject to a works council consultation process in France. Eider is one of the three brands of the Millet Mountain Group, a fully owned subsidiary of Calida affiliate Lafuma Group. Commenting on the development, Reiner Pichler,...

People

Calida appoints Marcel Krug as sales director for global wholesale sales

In a bid to strengthen sales team at its Swiss underwear brand Calida, the company has announced that starting immediately, Marcel Krug is taking on the new role of Sales Director for global wholesale sales at Calida Ag. As a member of the management team, Krug will report directly to Alexandra Helbling. The company added in the statement that...

People

Alexandra Helbling appointed General Manager of Calida

Swiss lingerie and sleepwear brand Calida has promoted Alexandra Helbling as General Manager, who will officially take charge of the new role in May 2018. She had joined the company as head of product in 2011 from Skiny Bodywear, where she served as managing director. “I am convinced that Alexandra Helbling is the right general manager for...