Cath Kidston news and archive

Cath Kidston reveals new ‘digital first’ strategy

Cath Kidston has revealed a new brand transformation strategy with a focus on digital acceleration and global growth following the completion of its administration process in April. Supported by a renewed investment from owner Baring Private Equity Asia, the new plan sees the British retailer focus on becoming a ‘digital first’ retailer. Since...

Fashion

Cath Kidston launches charity tote collection

Cath Kidson has released a new shopper tote bag, featuring new, limited-edition, hand-drawn prints to raise funds for The Prince’s Trust - Women Supporting Women initiative. The prints, designed specifically for this collection, take inspiration from Cath Kidston's brand heritage and vintage florals, and are a mix of heritage paper bag stripes,...

Fashion

Cath Kidston brings its vintage chic designs to Animal Crossing

Cath Kidston has become the latest fashion brand to bring its collections to the world of Animal Crossing: New Horizons. The British fashion and lifestyle label has made a selection of its vintage chic designs across fashion and furnishing available on Nintendo’s popular social simulation game. The prints are available to download via a QR code...

BusinessFeatured

Cath Kidston secures future with “digital-led” approach

British retailer Cath Kidston, known for its vintage prints and cutesy florals, has secured the future of its e-commerce platform, and franchise and wholesale businesses, while leaving its store estate facing permanent closure. The management team of Cath Kidston confirmed in a statement that “parts of the business” have been transferred by...

BusinessFeatured

Cath Kidston launches new campaign to reposition brand

British retailer Cath Kidston, widely known for its vintage prints and cutesy florals, has enlisted model and actress Poppy Delevingne to front its spring/summer 2019 campaign, as part of a new strategy to reposition the brand towards a younger audience. The move is being called “pivotal” by the heritage brand, which was established 25 years...

People

Melinda Paraie to join Cath Kidston as its new CEO

Melinda Paraie is making a move from John Hardy, the New York-based jewellery company to join as the new Chief Executive Officer of Cath Kidston replacing Kenny Wilson, who is joining Dr Martens, reports The Times. Paraie was earlier associated with Cath Kidston for a brief period in 2017. Before John Hardy, Paraie served at Coach, the luxury...

Fashion Featured

Top 5 Disney Fashion Collaborations of the past year

London - The Walt Disney Company, known for its beloved characters and movies, has managed to work its magic on the fashion industry. Over the years, numerous high end designer brands, including Marc Jacobs, Valentino and Moschino, as well as mass market retailers, such as Uniqlo, Zara and Primark, have collaborated with the company to created...