Chinese New Year news and archive

Mytheresa to launch WeChat game ahead of Chinese New Year

Luxury e-tailer Mytheresa is launching a game dedicated to the Chinese market ahead of the country’s New Year celebrations next month. The game, called ‘Mytheresa Style Flight’, allows players to virtually travel and pack a dream suitcase from the comfort of their own home. It comes ahead of Chinese New Year, celebrated on 12 February, which...

Fashion

Burberry unveils Chinese New Year 2021 campaign

Burberry has tapped models Liu Wen and Wang Xiangguo for its Chinese New Year 2021 campaign, featuring a limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese Year of the Ox. The Chinese New Year campaign, captured by photographer Feng Li, aims to celebrate the “majesty of the natural world,” explains Burberry in a press...

Fashion

Burberry launches online game to celebrate Lunar New Year

Burberry has launched a new online mobile game, called Ratberry, as part of the British luxury brand’s 2020 Lunar New Year campaign. In the game, which is available on Burberry’s website, players control a central character, Ratberry, who is inspired by the limited-edition Thomas Burberry Monogram motif in honour of the Year of the Rat. They...

Fashion

Lululemon launches collection to celebrate Chinese New Year

Chinese New Year is well on its way—Jan. 25, to be exact. As a result, Lululemon is encouraging its customers to get into the spirit with a special, limited edition 2020 Lunar New Year collection. The 21-piece capsule collection celebrates the celebratory holiday’s notion of introspection and refocus, featuring versions of the activewear brand’s...

Fashion

Off-White launches a Lunar New Year collection

Virgil Abloh’s Off-White has launched a special capsule ‘Lunar New Year’ collection to celebrate the upcoming year of the rat. The collection features both menswear and womenswear ready-to-wear and accessories adorned with this year’s zodiac symbol on T-shirts, long-sleeve sweatshirts, bags and hats. The red colourway synonymous with the Chinese...

Fashion

Ugg celebrates Lunar New Year with capsule collection

Though the year has already launched well into 2020, brands are embracing another annual celebration: the Lunar New Year, also known as Chinese New Year. In celebration, Ugg has launched a limited-edition capsule collection inspired by the globally celebrated East Asian holiday, which launches into the Year of the Rat on Jan. 25. Reimagining its...

Fashion

Mickey Mouse gets the Gucci treatment

In celebration for the upcoming Chinese New Year—which starts on Jan. 25 and will be the Year of the Rat—Gucci has created a collaboration featuring the most notable rodent in pop culture: Mickey Mouse. The Italian fashion house has created a capsule collection featuring Walt Disney’s iconic character, which is available in stores and online....

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Burberry unveils Chinese New Year 2020 campaign

British heritage brand Burberry is seeing red for its Chinese New Year 2020 campaign heralding “joy, health and happiness” in the Year of the Rat. The 2020 campaign launched alongside a special Chinese New Year collection stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan. Shot by photographer Leslie Zhang, the campaign...

Fashion

Gucci marks the Year of the Dog with a special capsule collection

London - Is the dog Gucci’s best friend? Dogs are certainly one of Alessandro Michele, Gucci’s Creative Director, loves, especially his own-four footed companions, who helped inspire a new capsule collection. In honour of the next Chinese New Year, set to start on February 16, Gucci has created a special collection of dog-related items. The dog...