Circularity news and archive

Freitag launches rental service

Swiss bag brand Freitag took a step towards a circular business model with the launch of its rental service, Freitag Rent. The brand announced this in a press release. Freitag joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, which previously launched similar rental services. Peter Hollenstein, project manager at Freitag...

Fashion Partner Content

Redress Design Award 2022 seeks global entries

World’s largest sustainable fashion design competition offers HK$80,000 (US$10,000) in funding as VF’s Timberland® unveils debut collection designed with Redress Design Award 2020 winner It’s a banner month for leading Hong Kong-based environmental NGO Redress as it unveils plans for its Redress Design Award 2022, the world’s largest sustainable...

Video

Video: Frontline Fashion 6 interviews Redress Design Award 2021 finalists

In this video, Frontline Fashion presents three finalists from the Redress Design Award 2021 competition to discuss their collections and how they incorporated the concept of the positive power of fashion. As well, circular design techniques including reconstruction, upcycling and zero waste are discussed. Watch the video below: Video:...

Video

A Fashion Brands Journey to Circularity: webinar series by the CFDA

In April 2021, the Council of Fashion Designers of America hosted a webinar series in recognition of Earth Month. Three leading experts in circularity and sustainability talked about practices and practical guidance for brands that are looking to begin their circularity journey. In the second part of the webinar series, three brand leaders...

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Business

28 Sustainability efforts of the fashion industry in May 2021

Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices...

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Business

Fashion fit for the future: The skills needed to drive clothing's circular transition

How the rise of reuse and repair models will change the landscape of the Dutch clothing industry. Countries around the world are racing to make plans to curb climate breakdown by 2050—with some spotlighting the circular economy as a means to this end. Let’s imagine a scenario thirty years in the future where circularity, supported by government...

Business

LVMH presents commitment to circular economy at ChangeNOW Summit

At the recent ChangeNOW Summit, which took place virtually from 27th to 29th May, Antoine Arnault, responsible for image and environment at LVMH, presented the French luxury group’s commitment to supporting a circular economy. Its approach, known as “creative circularity”, is one of the four strategic pillars of the Group’s environmental...

Fashion

H&M color collection focuses on sustainable dyeing techniques

For H&M’s latest installment of its Innovation Stories capsule collections, the brand plays with pops of colors for spring. ‘Colour Story’ focuses on more sustainable methods of working with color by using new dyeing and printing processes and techniques that have less impact on the environment. Through biotechnology, plant-based pigments, and...

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Business

Building the business case for circular business models Part 2: Rental

The potential of circular business models continues to grow in the apparel market—more and more rental and resale experiments and pilots are being launched and market growth is outpacing traditional retail. Nevertheless, for brands looking to design and launch a circular business model, there are many real and perceived barriers associated with...

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Business

Building the business case for circular business models. Part 1: Resale

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Business

Starting at the Start for Sustainable Fashion: The Argument for Focusing on Raw Materials

By now, anyone who’s paying attention to the fashion industry knows that we have an urgent sustainability problem on our hands. According to the Ellen MacArthur Foundation, if we stay on our current path, the fashion industry alone will take up a quarter of the entire world’s carbon budget by 2050. To avert climate catastrophe, we’re going to...

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Business

How effective are H&M’s circularity efforts?

For quite a few years, fast fashion brand H&M has been collecting discarded garments in its stores worldwide. However, questions arose as to what H&M was doing with all these garments (29,005 tons in 2019 alone) as it was not possible to turn all of them into new clothes. Mixed materials, like cotton and polyester blends, which is what many fast...