Circulose news and archive

Circulose reopens Sundsvall factory following strategic restructuring

Swedish textile innovator Circulose has announced the restart of its commercial-scale production plant in Ortviken, Sundsvall. The facility, which is the world’s first industrial-scale chemical textile recycling plant, is scheduled to resume the manufacture of its signature recycled pulp in the fourth quarter of 2026. The restart follows a...

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Fashion

Levi’s unveils its most sustainable jeans to date

Global denim brand Levi’s has launched its most sustainable jeans ever, made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. The sustainable jeans represent more than five years of research in circular denim design for the brand and will be available as part of its Wellthread line in the classic 502 tapered...

Video

H&M introduces Circulose as its latest sustainable initiative

Circulose, one of H&M's most recent initiative to make it's clothing more sustainable, is a natural material made from the cellulose in worn-out clothing. From worn-out jeans to a fancy new dress, the launch of Circulose is on step closer to closing the loop on fashion. Video source: H&M, via Youtube.

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Fashion

H&M to be first retailer to use recycled material Circulose

H&M Group has said it is to become the first retailer to use Circulose, a newly patented material made from discarded textiles, in a dress in its upcoming Conscious Exclusive collection - marking the first time chemically recycled fibres are used in garments sold at scale. The material has been pioneered and produced by re:newcell, a company H&M...