CLOTHING RENTAL news and archive

Kering snaps up stake in handbag rental service Cocoon

Gucci-owner Kering has invested in handbag rental service Cocoon in the latest example of the French luxury giant’s confidence in circular fashion businesses. London-based Cocoon offers its customers a variety of rental memberships starting from 49 pounds per month which they can pay for on a monthly or quarterly basis, giving them access to top...

Member

Retail|In Pictures

Rental platform Rotaro opens first retail pop-up

Rotaro, the fashion rental service focusing on sustainability, has opened its first-ever pop-up store in London. Located on Carnaby Street, Soho, the curated space will be open for two months and will house rental pieces from JW Anderson, House of Sunny, Stine Goya, Anouki, Materiel Tibilisi, and Stand Studio. Customers will be able to rent...

Member

Retail

By Rotation to open a rental pop-up at Westfield London

Rental app By Rotation is to open the brand’s first-ever physical pop-up at Westfield London in July. By Rotation has secured a 3,300 square foot store at Westfield London to showcase the top fashion rental item from the app, alongside hosting panel discussions, workshops and sustainability masterclasses. The pop-up will run from July 1 - 12 and...

FeaturedMember

Business

28 Sustainability efforts of the fashion industry in May 2021

Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices...

Member

Retail

Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

Retail

H&M launches its first rental service in the US with ONE/SECOND/SUIT

Swedish fast-fashion brand H&M has launched its first-ever sustainable rental initiative in the US, called ONE/SECOND/SUIT, offering a free suit rental. The program initially launched in the UK on April 15, 2021, and is now available in the US for a trial period of three months. The initiative aims to increase confidence in a job interview...

Retail

H&M launches suit rental service

H&M has launched a new initiative expected to help gentleman on the job hunt called Its One/Second/Suit, a new suit rental service. Customers can rent a suit completely free for 24 hours. The company conducted researched that revealed that in one second potential employers assess a candidate based on first impressions. H&M launched this service...

FeaturedMember

Fashion |Interview

Why brands are finding success in men’s clothing rental

Clothing rental services are reaching new demographics and regions. Now, more than ever, consumers are looking for practicality, convenience and affordability. And rental services make all three possible. Rental technology platform CaaStle has expanded its services to the UK for the first time, partnering with L.K. Bennet for an unlimited...

Featured

Fashion

Circle Economy to launch guide on how brands can start rental, resale businesses

Impact-driven organisation Circle Economy is launching a free, online, step-by-step guide teaching apparel brands how to launch a rental or resale business in under a year. Launching on April 1, The Circular Toolbox will guide brands of all sizes through a five-step circular innovation process, from getting sign-off from the top and putting a...

FeaturedMember

Business

Building the business case for circular business models Part 2: Rental

The potential of circular business models continues to grow in the apparel market—more and more rental and resale experiments and pilots are being launched and market growth is outpacing traditional retail. Nevertheless, for brands looking to design and launch a circular business model, there are many real and perceived barriers associated with...

Featured

Fashion

Ganni launches rental-only collection at Copenhagen Fashion Week

Danish fashion brand Ganni has unveiled a rental-only collection of reworked pieces to celebrate its Copenhagen Fashion Week digital four-day live experience, culminating with a live musical performance on February 4. The rental ‘Stage’ collection is the brand’s latest iteration of its fashion pop-up concept, Ganni Kiosk, and will be available...

Fashion

Rent The Runway adds flexibility to membership options

Rent The Runway is giving its members more options to customize their subscription plans. A year ago, the company offered only two different plans, yet has been adapting with the times to meet consumer demands. Consumer interests have clearly changed as a result of the pandemic, and a rotating wardrobe is no longer a high priority to those...