Consumer behaviour news and archive

Brands must be agile to keep up with a changing consumer

Gauging consumer sentiment during “regular” times is difficult enough, but during a crisis its challenges are augmented. Companies need to adapt to manage the now and tomorrow in ever-changing circumstances. The coronavirus has upended businesses and economies but also changed consumer behaviour, and not just because of lockdowns or the...

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Fashion

How fashion brands can optimise e-commerce operations during the Covid-19 lockdown

The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...

Retail|STUDY

Retail: senior executives do not know their customers well enough

A recent survey by US merchandising platform First Insight found out that there is a significant perception gap among consumers and senior retail executives. For instance, whereas the latter dismiss the impact pricing has on purchasing decisions, consumers regard it as quite important. While 40 percent of consumers felt that low pricing ranked...