Daniel Fletcher news and archive

Does a digital London Fashion Week have commercial viability?

Dancing solo in front of draped curtains, models with gelled hair dished out moves in a 59 second clip shown as part of London Fashion Week’s first digital outing. This short video saw designer Bianca Saunders showcase her AW20 collection, which focused on tailoring and cutting techniques that captures movement in clothes. In another film,...

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First Look: Daniel Fletcher’s debut for Fiorucci

Italian brand Fiorucci has unveiled the debut collection from its new menswear artistic director, British designer Daniel Fletcher with appointments during London Fashion Week Men’s. The starting point for the autumn/winter 2020 collection for Fletcher began with a visit to the Italian labels archive, explained the show notes, where the designer...

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Fiorucci names new menswear artistic director

Italian brand Fiorucci has named British designer Daniel Fletcher as its new menswear artistic director as it looks to grow the brand following its relaunch in 2017. The move marks a significant shift in Fiorucci’s approach to menswear, as it looks to grow the category, and will see Fletcher showcasing the brand’s first new menswear offering...