Data news and archive

Creative Directors are Embracing Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. For years, capturing and analyzing data has supported fashion companies in their efforts to better understand, target and engage their...

Podcast

Creativity, Meet Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. Schanel Bakkouche, founder and creative director at SFB Creative, as well as editor and stylist for Vogue International Publications,...

Fashion

First Burberry employees graduate from in-house ‘Data Academy’

Burberry announced Friday the first group of employees to take part in its pioneering two-year data upskilling programme in collaboration with London-based tech company Decoded have graduated. Over the past 18 months, Burberry employees have been enrolled in its in-house ‘Data Academy’, learning “cutting-edge” data science techniques such as...

RetailFeatured

H&M found guilty for illegal surveillance of employees

When data protection and privacy laws were implemented in Europe in 2018 one of the key legislative acts was the safeguarding of personal data. Retailers were forced to quickly update their privacy policies, as collecting customer data considerable fueled their share in the rise global e-commerce and mobile commerce, but also meant the industry...

BusinessFeatured

Shopping online? This is what retailers know and do with data

The convenience of online shopping has changed the world of e-commerce and how we shop for clothes. Online sales have been a lifeline to many retailers when physical stores were forced to close during the pandemic, but what are they doing with the data they collect from shoppers? From every ‘add to a wish list,’ basket or payment, the world’s...

RetailFeatured

Microsoft's CEO urges retailers to jump into the 'technology intense era'

New York - During his inaugural speech at National Retail Federations’ 2020 Vision conference on Sunday, the CEO of Microsoft urged retailers to embrace the imperative of “tech intensity”. “What I always tell retailers is that you can’t be cool by association, by riding along with somebody else’s technology,” said Nadella, asking the audience to...

Retail|INTERVIEW Featured

Interview: what Stitch Fix can teach us about the future of retail

“Data is the new oil and artificial intelligence is the oil drill”. These words, uttered by senior ecommerce strategist Jorij Abraham, closed the last IAF World Fashion Convention, held in the Netherlands in October. They followed a seminar in which all panelists unanimously urged retailers to gather data to understand their customers and offer...

Fashion

Art of Data: Nike's manufacturing data made into art

Fashion brands are increasingly under pressure to make manufacturing practices more transparent, and brands like Nike are making their data available to industry watchdogs and the general public alike. FashionUnited created graphics from the otherwise dull spreadsheet data, to help you comprehend the scale and extent of our modern manufacturing...

Fashion

Nike collaborates with Matthew Williams in data-driven training collection

A new training collection is to be launched later this week by Nike. Designed in partnership with American designer Matthew M Williams, the creative director of Alyx, the pieces incorporate computational design and computer data which analyzed motion, heat and sweat zones. Nike decided to invite Williams to design a collection after launching...