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Deloitte study: “Half of all consumers have no favourite brand”

In a global environment of uncertainty and mistrust, brands nevertheless remain an important point of reference. Over the past five years, trust in domestic companies has increased for 43.1 percent of respondents, a rise of 28.6 percent. Trust in small, niche brands grew by 29.2 percent for 39 percent of respondents. Large brands also saw an...

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