Denham news and archive

World's first biodegradable stretch denim unveiled

Dutch jeanmakers Denham has partnered with Candiani, leaders in responsible denim production, to launch the world’s first biodegradable, stretch denim created using plant-based yarns as consumers demand blue jeans to be greener. The new stretch fabric denim is made from organic cotton wrapped around a natural rubber core and is free from...

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Retail|CONTRIBUTION

What is the online buying process really like?

Social media democratizes fashion - no longer do you have to be in with the mainstream fashion media to get eyes on your products. It is the perfect eCommerce tool because it gives you a stage, and, if you know how to use it, you can reach your audience. Sometimes the moments in a day line up just the right way Wishing you a lovely day ahead,...

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Fashion |IN-DEPTH

How do you tell the story of denim?

Amsterdam - One pair of jeans retails for as little as 20 euros - others as much as 500 euros - now try explaining that to the consumer. Denim is a complex product and the production process consists of many steps, all of which contribute to the final price tag. How does a denim brand explain to its customers how its products are made? How do...