Digital news and archive

The post pandemic shopping habits that are here to stay

The biggest disruption to retail since the dawn of the digital age is undoubtedly the pandemic. There are few global events that have the capacity to alter the course of consumer shopping habits so abruptly. As life returns back to normal with economies and borders reopening, the digital shopping habits so globally embraced since March 2020 are...

Retail

Digital commerce to exceed 11.6 trillion dollars in 2021

Soaring growth in online sales show e-commerce spending is set to rise 11.5 percent this year to 11.6 trillion dollars. New findings from Juniper Research highlight the success of digital solutions during the pandemic spurring consumer behaviour will become increasingly digitally led, rather than reverting to pre-pandemic norms. The research...

Fashion

Burberry launches AR Pocket bag experience

Burberry has launched an augmented reality (AR) experience allowing its customers to design their own 3D Pocket bag sculptures. The virtual bags are inspired by the maritime themes of the label’s SS21 campaign, called ‘In Bloom’. The collection takes inspiration from “a modern mythology, a contemporary fairy tale where a love story blooms...

Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

BusinessFeatured

Fashion's digital reckoning: one year on

When Tommy Hilfiger introduced a fully digital showroom back in 2015, little did parent company PVH know it would spell the future of wholesale. While offering a seamless interface of selling tools, a novel touchscreen where buyers can merchandise collections without requiring to see samples, it hadn’t banked on the notion that one day those...

Retail

E-Commerce Defines Brick & Mortar Shopping Experience

In this episode, Driven By Digital, we explore the ways in which online shopping has changed how we shop in person. The pandemic accelerated e-commerce sales in 2020. Pre-Covid, e-commerce sales accounted from between 10 to 20% for fashion retailers, depending on the sophistication and reach of their online platforms. At the height of Covid,...

Podcast

Driven by Digital

The pandemic accelerated e-commerce sales in 2020. Pre-Covid, e-commerce sales accounted from between 10 to 20% for fashion retailers, depending on the sophistication and reach of their online platforms. At the height of Covid, these numbers doubled to 40% and beyond, and have now averaged out around 26% with the roll-out of vaccines and the...

Retail

Burberry launches virtual replica of Tokyo flagship store

Burberry has linked with Elle Digital Japan to create an interactive virtual replica of the British luxury label’s flagship in Ginza, Tokyo. Customers will be able to explore the three-floor digital store using icons on their screens to navigate, purchasing items from Burberry’s Spring/Summer 2021 collection as they go. Just like the physical...

Business

Net-a-Porter launches localised site for Middle East

Leading luxury pureplayer Net-a-Porter has launched a localised site and app for the Middle Eastern market. The dual-language site will be available in both Arabic and English and will encompass local editorial content and product curation. Customers can shop curated edits in local currencies, as well as consult specialised personal shopping....

FashionPress ReleasePartner Content

German trade fair industry demands concept for re-star

· AUMA Chairman Harting: Exhibitors and organisers need a concrete perspective · Industry platforms of the companies should not be closed any longer · Tried and tested standards for health protection need to be reactivated only The trade fair industry demands a timely perspective for its new start as a result of the Conference of the Federal...

FashionPress ReleasePartner Content

Exhibition business in Germany slumps by 70 per cent in 2020

According to the organisers' plans from autumn 2020, around 380 exhibitions were to be held in Germany in 2021. Already, around 110 have been cancelled or postponed to 2022 due to the ongoing corona pandemic. In view of the declining number of infections, the German exhibition industry is in favour of developing a concept for the reopening of...

FashionPress ReleasePartner Content

Digital events: No permanent alternative for most exhibitors in Germany

• Digital events currently have an important substitute function, but significantly less benefit than real trade fairs • Survey among members of three major German industry associations For most exhibiting companies in Germany digital events are currently no or no permanent alternative to real trade fairs: 17% of the companies are currently...