Digital Fashion news and archive

Emperia raises 10 million dollars to back virtual retail solutions

Virtual retail developer Emperia has secured 10 million dollars in a Series A funding round to back and grow the capabilities of its virtual retail platform and develop ‘metaverse e-commerce’ in new international markets. The round, which was led by Base10 Partners, will be used to grow the company’s team and “supercharge” its virtual store SaaS...

Fashion |Interview Featured

How Black PR is helping its brand portfolio enter the metaverse

Increasing digitisation has seen many brands and retailers begin to venture into the fairly uncharted realm of the metaverse. With knowledge on this space often lacking, many are turning to platforms and digitally-advanced companies to help lead them into this cryptic market. London-based Black PR is among those that is evolving its services for...

Retail

Zero10 and Crosby Studios open pop-up with digital-only apparel

Zero10, an augmented reality (AR) fashion platform, has revealed a new partnership with Crosby Studios which will see the duo collaborate on a pop-up store concept that brings together a physical and virtual retail experience. The store, located in New York’s Soho neighbourhood, will feature a five-piece virtual collection, available to purchase...

Podcast

Digital Fashion 101, with expert Moin Roberts-Islam

Have you bought digital garments for your avatar yet? Would you like to? You need to listen to this! Moin Roberts-Islam is the Technology Development Manager at the Fashion Innovation Agency, at the London College of Fashion, and he’s here to answer all our questions on how digital fashion works, why it’s exploding, what brands are doing, how...

Fashion Featured

How games were an early entry point into the world of digital fashion

Digital fashion is starting to make a big impact on the fashion industry. A lot of extremely innovative work is being done in that particular segment of the industry, but there is still a disparity with its widespread applications. In order to change this, experts are talking about the necessity of gamified environments. Gamification in itself...

BusinessFeatured

Nike joins fashion's fight to halt 'unauthorised' NFTs

As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications. Nike became the latest company to file a lawsuit over the issue on Thursday -- suing shopping platform StockX for creating and marketing NFTs with its logo and branding. It follows a lawsuit last...

Business

Harvey Nichols enters the world of NFTs

British luxury department store Harvey Nichols has become another player in the non-fungible token (NFT) sphere, with the launch of a 20,000 avatar collection and related consumer competition. The NFT avatars were made in collaboration with Rtfkt Studios’ Clone X Project, with some additions also designed by Japanese contemporary artist, Takashi...

Video

Video: Nike presents Nikeland on Roblox

In this video, Nike has presented Nikeland virtual experience on Roblox. Watch the video below. Click here to read more about the experience. Video: Nike via YouTube Photo credit: Image: Nike x Roblox

Fashion

New generation of Asian influencers share the future of the metaverse

Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free -- because they are computer generated. Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power...

Fashion

FashionUnited's need-to-know topics today: Fashion in the Metaverse

In recent months FashionUnited has followed and shared with it's readers in-depth tips, updates, interviews and information on how brands can not only enter the metaverse, but master it. Scroll further to find FashionUnited's metaverse coverage. What is the fashion designer's place in the metaverse? Are you familiar with the term “metaverse”? It...

Fashion Featured

The future of fashion: How digital fashion has become a key trend

The online metaverse is coming and if we're going to be spending more time in virtual worlds, there's one crucial question: What are you going to wear? "When I first started talking about this, my friends were like, 'What are you talking about?'" said 27-year-old Daniella Loftus. "But my 14-year-old cousins understood it immediately." For many,...

Video

Video: Nastya Nekrasova at MBFW

In this video, fashion designer Nastya Nekrasova has presented her digital fashion collection at Mercedes-Benz Fashion Week (MBFW) in Berlin. Watch the video below. Video: MBFW.berlin via YouTube Photo credit: MBFW.Berlin, Facebook