Direct to consumer news and archive

Direct-to-Consumer Model Poises Challenges for Brands and Retailers

This month’s Fashion Friday podcast series by Euromonitor International takes a closer look at the direct-to-consumer model in the fashion industry. An industry which has always been characterised by several intermediaries between manufacturers and consumers and now is being challenged by consumers paying a lower price by circumventing these...

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Thakoon Panichgul returns to the fashion with new direct-to-consumer brand

Two years ago, Thakoon Panichgul—commonly known his first name—took a hiatus from the fashion industry to think about fashion as the world knows it today. As a result, he’s launched a new namesake brand, Thakoon. The direct-to-consumer line, which features timeless and elevated staples, is a result of the designer’s realization that “elevated...

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Burberry offers sneak peek of debut “straight-to-consumer” collection

London - Burberry has unveiled a number of images and details regarding its debut “see now, buy now”, collection and catwalk show in the run up to its launch on September 19, during London Fashion Week. The new “straight-to-consumer” collection is the first to hit the catwalks following the British heritage house’s announcement this February of...

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Tommy Hilfiger jumps on the 'Direct-to-Consumer' bandwagon

London - Not one to be left behind when it comes to embracing change, Tommy Hilfiger has announced plans to transform its current New York Fashion Week show, starting from September 2016, into a "multimedia broadcast runway production" centered on consumers as all products shown will be immediately available for sale. The US fashion designer's...