E-commerce news and archive

Aiayu achieves 22 percent growth in gross profit in 2025

Danish clothing and lifestyle brand Aiayu achieved a 22 percent increase in gross profit in 2025, according to a press release. Gross profit increased from 3.8 million euros (4.47 million dollars) in 2024 to 4.64 million euros in 2025. Net profit after tax rose in the same period from 740,000 euros to 970,000 euros. Equity grew from 3.7 million...

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Business

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

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Retail|Analysis

Bershka launches TikTok-style video feed for frictionless in-app shopping

Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...

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Business|Interview

Destruction ban: How Save Our Returns aims to bring returns out of the black box

Millions of returned products, increasing regulation and a rapidly growing re-commerce market are making returns management a strategic issue for the fashion industry. Ernst Lameyer, founder of Save Our Returns, explains why transparency will become mandatory, the risks associated with non-transparent processes and why professional returns...

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‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

Retail

Zalando extends its resale model to kidswear

Madrid – Zalando, a leading European online platform for fashion, beauty and lifestyle, has announced the expansion of its second-hand category to include kidswear. This move strengthens the company's position in the increasingly strategic niche segment of textile revaluation and second-hand resale. Its customer community can now access a wide...

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European fashion embraces live shopping: strategies for brands and retailers

A new battle has erupted among the leading social platforms. The prize is becoming the market leader in live shopping (LS), the real-time selling of products via video. This involves live videos on social media where interested parties can purchase products directly through a link, a product tag, or even an integrated shop within the app. For...

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Retail

2026 E-commerce trends in Latin America: key insights into an expanding and transforming market

Buenos Aires - Latin America will enter 2026 with a more mature and selective e-commerce landscape. After years of growth, the focus is shifting towards profitability, operational reliability and technological adaptation, with an emphasis on artificial intelligence (AI) and local payment methods. The differences between countries will dictate...

Retail

Desigual returns to India via Myntra partnership

Madrid – Desigual is making another attempt to penetrate the Indian market. The company, founded by Thomas Meyer, has resumed operations there through a new partnership with the Indian e-commerce platform and marketplace, Myntra. Under this agreement, the Spanish fashion multinational will once again begin selling its products in the country via...

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AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...

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Euromonitor: Key consumer trends for 2026

As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...