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Retail

Zalando extends its resale model to kidswear

Madrid – Zalando, a leading European online platform for fashion, beauty and lifestyle, has announced the expansion of its second-hand category to include kidswear. This move strengthens the company's position in the increasingly strategic niche segment of textile revaluation and second-hand resale. Its customer community can now access a wide...

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Business

European fashion embraces live shopping: strategies for brands and retailers

A new battle has erupted among the leading social platforms. The prize is becoming the market leader in live shopping (LS), the real-time selling of products via video. This involves live videos on social media where interested parties can purchase products directly through a link, a product tag, or even an integrated shop within the app. For...

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