EDITED news and archive

Why re-sale is fashion’s most bankable new market

When Etsy snapped up Depop for 1.6 billion dollars investors took note. Dubbed the “resale home for Gen Z” by Etsy CEO Josh Silverman, the app, which counts over 30 million registered users, has enormous potential to be scaled. Expansion would see the company grow its share in a booming and growing resale market, which according to analytics...

Video

TFN Masterclass: Buying and Merchandising

TFN's masterclass ‘Buying and Merchandising’, chaired by Lisa Trencher of Manchester Metropolitan University MBA with a panel including Grace Hill of EDITED, Chloe Greaves, and Tessa Woodhead of N Brown Group and Fiona Brown of Public Desire. They will be discussing a range of topics including the future of the roles, sustainability, and what...

Fashion Featured

3 Insights About Fleece To Take Into 2021

Lockdown has fast-tracked this fabric into mainstream territory. Available in various options, its cozy and technical qualities give it real staying power in the market. We dissect key learnings from 2020 to help plan its move into next year. Pricing Is Now Accessible No longer just a fabric used in the outdoor market, mass retailers like...

Retail

Data shows retailers are discounting early to clear 2020 stock

With a second wave of Covid-19 lockdown restrictions to contend with, retailers must navigate the holiday and discounting season with data to be able to respond as quickly as possible. According to retail data intelligence experts Edited, Black Friday reductions are being offered early. In Europe Italy is aligning the number of products reduced...

RetailFeatured

The current state of consumer spending

With the ongoing pandemic, retailers may need to take a more flexible approach in order to avoid dramatic discounting, damaging margins and credibility. Edited investigates how prices for market sectors and key categories have shifted during Covid-19. According to economic tracker Track The Recovery, employment rates declined by 6.8 percent...

Fashion

Post-Covid: The future of workwear and loungewear

Edited has released reports analysing the latest data for the future trends of workwear and the men's loungewear market. Is there still a demand for workwear? Overall, the women's workwear offering was down 40 percent year-over-year (YoY), however, the sell out rate was down 20 percent. This showcases that while retailers decreased inventory,...

Retail

Edited launches mobile app

Retail market intelligence firm Edited, has announced the launch of its own mobile app to enable professionals “to respond with agility to the changing market”. The Edited mobile app allows users to access retail reports and runway analysis, which includes: bookmarks and offline reports which can be used online and offline for accessibility, new...

Fashion Featured

‘Black Is King’: Beyoncé redefines four fashion trends

Beyoncé, the 24-time Grammy winner, released her film ‘Black Is King’ at the end of July, and what originally started out being made to accompany ‘The Lion King: The Gift’ soundtrack, became a celebration of black history and African tradition. There are over one hundred different looks throughout the one and a half hour film. While luxury...

Fashion Featured

Normcore vs. Logomania. Which direction should you go?

With a new era of retail on the horizon, we pit two opposing aesthetics against each other to help inform future buys. Normcore vs. Logomania. Which direction should you go? The Case For Normcore Minimalism was one of the biggest trends to emerge following the 2008 recession. With people falling on hard times, displays of wealth such as bold...

RetailFeatured

Post-pandemic trends: shoppers favor ‘homewear’, minimalism and kindness

With Covid-19 lockdown measures easing around the world, consumer mindsets are likely to change again: the favoring of nostalgic fashion as a form of escapism, wearing face masks as fashion accessories, ‘homewear’ wardrobes, a return to minimalism and the prioritization of transparency and kindness are some of the trends that retailers can...

RetailFeatured

In lockdown, shoppers turn to cozy apparel

The phrase ‘business on top, chill on the bottom’ has never been more prevalent than during global lockdown. So much so that Japanese retailer Uniqlo used it as its latest advertising moniker, promoting to “pair dressier tops with comfortable bottoms to keep yourself cozy and your colleagues none the wiser.” According to Edited there are five...

RetailFeatured

Effects of Covid-19: sustainability awareness and increasing demand for PPE

The coronavirus crisis is drawing attention to sustainable fashion, as well fueling an increasing demand for PPE. Fast fashion consumption is slowing down as UK and US mass market brands experience a decline in demand, while face masks are selling out so quickly that retailers struggle to restock. That’s according to retail data company Edited’s...