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Fashion

Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

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Fashion

Bianca Saunders wins ANDAM fashion award

British menswear designer Bianca Saunders has won the ANDAM Fashion Award 2021, winning 300,000 euros and a year of mentoring from Balenciaga president and chief executive officer Cédric Charbit. In a statement, Saunders said that she plans to use the additional funding to take her brand to the “next level” by reinvesting in company...

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