Entrupy news and archive

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

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Retail

New app aims to spot counterfeit luxury goods

It was only a matter of time before an app was designed to see if online purchases of luxury goods are authentic or could indeed be counterfeit. Entrupy, a tech startup, aims to solve any doubts if the Hermes Birkin or Chanel 2.55 you are buying online is the real deal. The New York-based company recently raised 2.6 million dollars in a Series A...