Everlane news and archive

Shein confirms acquisition of majority stake in Everlane

Speculation over Shein's reported acquisition of a majority stake in American clothing brand Everlane has seemingly been confirmed. According to an internal email seen by Vogue Business from Everlane to its employees, it appears the deal is going ahead, corroborating reports of the acquisition that began circulating earlier this month. Shein is...

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Fashion

Evaluating the sustainability efforts of 5 leading denim brands

Jeans are a mainstay of holiday shopping gift lists but denim has traditionally always been top of the list of the most polluting and wasteful fashion sectors. With over 1 billion pairs of jeans sold annually, in an intensely competitive market, it can be difficult to know where to start as a sustainably-minded shopper. FashionUnited chose five...

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Business

Everlane lays off 42 workers as COVID-19 pandemic affects sales

Everlane has laid off a high number of workers as retailers across the fashion industry cope with a harsh economic state. Though it is not clear how many workers have been let go, WWD reports that "several hundred" workers were affected. A twitter account called Everlane Union has been chronicling the events. On March 27, the account posted:...

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Fashion

Everlane donates Human collection profits to Feed America

The fashion industry is striking back at the coronavirus. While retailers globally are facing the effects of the current pandemic in store closures and economic upheaval, brands are still finding ways to join the effort in repairing damages. Everlane has just announced that it will donate all profits from its 100 Percent Human collection to...

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Fashion |INTERVIEW

Producer for Madewell, Everlane takes us inside the sustainable silk industry

Naturally-derived materials don’t inherently lead to eco-consciously produced fashion. The acts of processing fibers into fabrics can often have side effects that harm the environment due chemical nutrition that increases outputs, synthetic poisons used to control pests, damage to land with heavy machinery, high energy consumption and high...

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Fashion

Everlane launches Re:Down line of sustainably-produced filling

Everlane is bringing sustainability to the inside of its clothing. The brand has launched its new Re:Down line of outerwear made with cruelty-free recycled fill. Typically, down filling in jackets is made using cruel living-plucking practices, as Everlane explained on its website. Its Re:Down fill is made from 100 percent recycled down...

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Retail

3 brands ditching discounts and doing their own thing on Black Friday

Joining Black Friday, the American discounting frenzy that is slowly taking over other countries, may seem like a win-win situation. By offering generous discounts, retailers can attract new customers and increase earnings by selling larger quantities than usual, right? Well, not so much. While some retailers earn more during Thanksgiving...

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Fashion

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...