Expansion news and archive

Fashion brand Mexx returns to DACH market

Mexx is returning to the DACH market under a new sales agency. The Dutch fashion brand is back in the German market. The Brandatory agency in Munich is responsible for distribution in Germany, Austria and Switzerland. The spring/summer season also marks a reorientation of the brand under the concept of a “Casual Casual Attitude”. The...

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Armedangels launches direct-to-consumer model in the US

Armedangels is advancing its international expansion by entering the US market. The Cologne-based fashion brand will launch there at the end of April with a direct-to-consumer model, the company announced on Monday. Distribution will initially be handled through its own online shop, with additional sales channels planned for the future. This...

Retail

Hatstore expands into Germany, marking first store outside Scandinavia

The Swedish headwear retailer is opening the doors to its first German store on May 2 in Hamburg's Europa Passage shopping centre, Hatstore announced on Friday. It is the first location outside Scandinavia. In the Hamburg store, the company, founded in 2012 as an online retailer, offers an assortment of baseball caps, beanies and bucket hats...

Retail

Metro Boutique brings Topshop to Switzerland

Following a period of international repositioning, the brand will be available from April 18, 2026, in four selected stores – Glattzentrum, Spreitenbach, Basel and Bern. Metro announced on Friday that the launch will feature a curated selection of key pieces and denim. “Topshop is back – and with it, a brand that shaped the high street of the...

Retail

Norrøna drives expansion with new London flagship

Norrøna is expanding its network of locations and opening its first dedicated flagship store in the United Kingdom. The new ‘Norrøna Hub’ is opening at 15 Regent Street, Cunard House, London. The Norwegian outdoor brand announced this on Tuesday via the professional networking site LinkedIn. “London is one of the most important and inspiring...

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Business|CEO interview

Gearing up for expansion: Mikuta CEO on wholesale launch, a growing product range and further growth plans

Berlin-based fashion brand Mikuta is gearing up for expansion. Its first international location in the Dutch capital also houses its own showroom, marking the launch of its wholesale business. Following the opening, we spoke with Mikuta's CEO, Christian Goossens, about further growth plans, product range expansion and key markets. Mr Goossens,...

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French fashion house Loulou de Saison seeks investment to fuel US and Asia growth

In late 2025 or early 2026, Loulou de Saison plans to open up 20 percent of its capital. This move aims to strengthen the company's structure and accelerate its international development, particularly in the US and Asia. It will also support the opening of new boutiques and the development of strategic partnerships. Loulou de Saison is an...

Retail

Spanish brand Bryan expands into London retail after surpassing three million euros

Founded and led by Andrea Moragues, the brand has evolved in four years from domestic production to an international structure with a presence in multi-brand retail, its own channel and a growth strategy that has just materialised in its first London store. The space opened in early November at 28 Henrietta Street in Covent Garden. This move...

Retail

Hoff consolidates its European expansion with its first store in Amsterdam

Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...

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German launch marks Sneaker Squad's European expansion strategy

Sneaker Squad's online platform is launching in Germany. The expansion marks an important milestone in its goal to become Europe's leading sneaker portal, the Dutch company announced on Thursday. In 2026, Sneaker Squad plans to expand into other European markets. “Our community is growing rapidly and interest from other countries is constantly...

Retail

Hestra: Swedish glove brand opens stores in Germany and the USA

Swedish glove brand Hestra Gloves is opening its first stores in Germany and the United States. The German store is located at Sendlinger Straße 7 in Munich and is the family-owned company's first outside Scandinavia, Hestra announced on Thursday. But this is only the first step in its international expansion. Munich will be followed by Boulder,...

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Business|Interview

Inside Fabletics' European strategy: Executives talk wholesale growth and market challenges

Fabletics is continuing to grow its wholesale business alongside its core digital clothing subscription service. The US athleisure provider is focusing on retailers such as Peek&Cloppenburg. Partnerships with gyms and reality TV star Khloé Kardashian are also boosting the brand's visibility. Mark Ralea, general manager of Fabletics Europe, and...