Experiential retail news and archive

World Retail Congress: Coolest stores of 2026

Last week at the World Retail Congress (WRC), top executives from major brands and experts have been intensively discussing the future of retail. The influence of artificial intelligence on the industry was a particularly prominent topic. The agenda in Berlin also included a look at the year's “coolest stores”. “The current discussion in retail...

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The North Face unveils new basecamp-themed retail concept in Soho

Outdoor apparel brand The North Face has unveiled its new global retail strategy, marked by the opening of a new exploration-themed store in the historic Soho neighbourhood of Manhattan. The new 8,000-square-foot store, which opened on Friday 9 August at 584 Broadway New York, has been designed as a “basecamp for exploration”, in a bid to better...

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Retail|OPINION

How Japan mastered the art of experiential retailing

Experiential retailing, a marketer's term for brick-and mortar-companies creating in-store buzzes to attract shoppers, is part of an ongoing conversation about technology-enhanced, omni-channel, immersive retailing. It is also a subject of intense research, with some 'experts' offering formulas to create out-of-the-box retail experiences that...