experiential retail news and archive

The North Face unveils new basecamp-themed retail concept in Soho

Outdoor apparel brand The North Face has unveiled its new global retail strategy, marked by the opening of a new exploration-themed store in the historic Soho neighbourhood of Manhattan. The new 8,000-square-foot store, which opened on Friday 9 August at 584 Broadway New York, has been designed as a “basecamp for exploration”, in a bid to better...

Retail |OPINION Featured

How Japan mastered the art of experiential retailing

Experiential retailing, a marketer's term for brick-and mortar-companies creating in-store buzzes to attract shoppers, is part of an ongoing conversation about technology-enhanced, omni-channel, immersive retailing. It is also a subject of intense research, with some 'experts' offering formulas to create out-of-the-box retail experiences that...