EY news and archive

Brands must be agile to keep up with a changing consumer

Gauging consumer sentiment during “regular” times is difficult enough, but during a crisis its challenges are augmented. Companies need to adapt to manage the now and tomorrow in ever-changing circumstances. The coronavirus has upended businesses and economies but also changed consumer behaviour, and not just because of lockdowns or the...

Retail

Shoppers don’t “feel comfortable” with trying on clothes

London - Ahead of June 15, when non-essential retailers are allowed to reopen in England as the coronavirus lockdown begins to ease, auditing firm EY has found that 80 percent of shoppers would not feel comfortable trying on clothes in store. EY’s Future Consumer Index reveals that consumers remain deeply cautious about returning to the shops,...