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Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...

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Fashion Featured

Farfetch publishes its first annual conscious luxury trends report

Luxury platform Farfetch reveals that consumer behaviour has changed “significantly” in 2020 during the Covid-19 pandemic and that they are choosing to shop more consciously. Consumer awareness is driving transformation, explains Farfetch in its first annual Conscious Luxury Trends Report, which looked at how luxury consumers are shopping more...

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