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Heron Preston buys back rights to own brand from New Guards Group

Fashion designer Heron Preston has announced that he has regained full and exclusive rights to his brand. He repurchased these rights from New Guards Group (NGG), the fashion holding company owned by Farfetch. In an interview with The Business of Fashion, Preston shared: "I have been through hell to protect what I have built. I fought for my...

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Retail

Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...

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Farfetch publishes its first annual conscious luxury trends report

Luxury platform Farfetch reveals that consumer behaviour has changed “significantly” in 2020 during the Covid-19 pandemic and that they are choosing to shop more consciously. Consumer awareness is driving transformation, explains Farfetch in its first annual Conscious Luxury Trends Report, which looked at how luxury consumers are shopping more...

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Retailers “reap rewards” by embracing circular business models

Fashion brands and retailers can reap financial, environmental and customer loyalty rewards from embracing circular business models, designed to reduce waste and keep garments and accessories in use for longer, according to a new report from ReLondon and QSA. The report, ‘Fashion that doesn’t cost the earth’ reveals that embracing...

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Fashion

Farfetch unveils Ramadan capsule collection with 30 designers

Farfetch has unveiled a new capsule collection for Ramadan featuring exclusives from 30 Middle Eastern and international designers. The edit places a spotlight on modest wear and features more than 200 exclusive styles from designers including Oscar de la Renta, J.W. Anderson, Marchesa, Carolina Herrera, Tory Burch and Dion Lee, as well as...

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Farfetch launches on Alibaba Group’s Tmall Luxury Pavilion

Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localisation strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million consumers will have access to products from more than 3,500 luxury brands, 90 percent of which...

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R.M.Williams launches second capsule with Marc Newson

Australian footwear brand R.M.Williams has launched a second capsule collection with Marc Newson exclusive to Farfetch. The new capsule collection of the Yard Boot 365, described as the modern-day worker boot designed for “thinkers, tinkers and creators” has been given a new colour palette and a contrasting sole. The Yard Boot 365 was developed...

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Jewellery David Morris partners with Farfetch to launch new collection

British jeweller David Morris has partnered with Farfetch to launch its latest high jewellery collection. The vast e-commerce reach of the Farfetch platform will see the brand exposed to a direct to consumer see-now buy-now format instead of launching via a traditional wholesale showroom months before the product is available at retail. The...

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Fashion

Alber Elbaz’s AZ Factory partners with Farfetch and Net-a-Porter

Alber Elbaz is making his long-awaited return to fashion as an invited guest member of the Fédération de la Haute Couture et de la Mode with his joint venture with Richemont, AZ Factory. In a statement, AZ Factory said it will present its first product stories as part of Paris Haute Couture Week on January 26 at 8pm CET, which will then go to...

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Farfetch unveils ambitious long-term sustainability goals

Farfetch has announced its first set of 10-year sustainability goals as part of its ‘Positively Farfetch’ strategy, with one goal to see its circular business outgrow traditional sales by 2030. The strategy, part of its wider plan to be “the platform for good in luxury fashion” will see the business looking to increase “the efficiency and...

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Q3 sales jump 71 percent at Farfetch, GMV improves 62 percent

Gross merchandise value at Farfetch for the third quarter increased by 305.8 million dollars 797.8 million dollars, representing year-over-year growth of 62.2 percent. The company said in a statement that digital platform GMV increased by 253.8 million dollars to 674.1 million dollars, growth of 60.4 percent. Revenue for the quarter increased by...

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Farfetch announces major tie-up with Alibaba and Richemont

Chinese e-tailer Alibaba and Swiss luxury group Richemont, two titans of the fashion industry, have invested 1.1 billion dollars in London-based fashion marketplace Farfetch as it looks to expand its presence in China. The tie-up will see Alibaba launch Farfetch luxury shopping channels on its Tmall Luxury Pavilion and Luxury Soho. Alibaba and...