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Culture |BOOK REVIEW Featured

'The Fashion Forecasters': A closer look at the history of colour and trend prediction

Peering into the crystal ball and trying to spot the colours and shapes that consumers will swoon over in coming seasons is perhaps fashion‘s most obscure and fascinating occupation. The book, The Fashion Forecasters – A Hidden History of Color and Trend Prediction, seeks to demystify the ways in which trends develop by grounding the process...

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