Fenty news and archive

Why Fenty's fashion fell flat with consumers

A denim jacket with a price tag of just under 1,000 dollars was unlikely to be a bestseller. Neither a pair of ribbon rope sandals costing almost the same. Consumers buying into celebrity fashion ranges are on average a younger audience with less disposable income. Rihanna’s Fenty fashion may have just priced them out. A pandemic keeping...

BusinessFeatured

LVMH puts Rihanna's Fenty brand on hold

LVMH is pausing Fenty, the fashion brand it launched less than two years ago in partnership with Rihanna. The French luxury giant and the superstar have mutually agreed to put the label on hold, LVMH said in a statement Wednesday, adding that it will continue to support Fenty’s lines of cosmetics and skincare. “Rihanna and LVMH have jointly made...

Fashion Featured

Despite ample celebrity and financial backing, Rihanna's Fenty is yet to take off

Back in January 2019 when rumours circulated of a partnership between luxury conglomerate LVMH and Rihanna’s Fenty brand it was enough for the New York Times to quip “is Rihanna the new Coco Chanel?” “The combination of Fenty and LVMH will be the clearest expression yet of how celebrity, social media and influencers have redefined the power...

Fashion

Rihanna to launch Fenty menswear

Girls just wanna have fun, but the boys do too. Rihanna is expanding her Savage x Fenty to have a dedicated menswear capsule that will debut at Paris Fashion Week on October 2. For this menswear collection, Rihanna has teamed up with P. Diddy's son, Christian Combs, who walked in last year's Savage x Fenty runway show. Rihanna was inspired to...

People

Fenty names new managing director

WWD has reported that Rihanna's LVMH-owned Fenty line has named Bastien Renard its new managing director. Renard had spent over 19 years at Nike, working in both the U.S. and Europe, before he quietly joined Fenty recently. Renard takes over the duties previously held by Véronique Gabel, an LVMH ready-to-wear executive. Renard will report to...

Retail

Farfetch to be exclusive Fenty digital partner

Farfetch has nabbed an exclusive deal with Rihanna's Fenty line to be the brand's exclusive digital partner. The retailer will be the only e-commerce channel to stock the label outside of the brand's own channel. Farfetch's new partnership comes just in time for Fenty's Release 6-20 that launched this week. Fenty has the distinction of being the...

BusinessPress Release

FENTY Release 2-20

FENTY’s first drop of the new decade is all about freedom – the freedom to express yourself and create what you were born to create. Designed to be lived in and worked in, the collection is a meditation on casual luxury. In contrast to the final 2019 release which centered on evening wear, Release 2-20 is about luxurious and attitudinal day...

Fashion

Rihanna launched the latest Fenty drop at Bergdorf Goodman

Since its launch last year, Rihanna's LVMH-backed luxury label Fenty has released new collections through limited-time drops, often each with its own retail partnership. The label's most recent drop, called Release 2-20, launched this week in New York City amidst the excitement of New York Fashion Week. The pop star-turned-entrepreneur teamed...

Fashion Featured

A decade of fashion: What will be remembered from the 2010s

So these were the 2010s. An exciting decade that began, for the fashion industry, with the tragic suicide of Alexander McQueen in February 2010 and closed with Karl Lagerfeld’s death in 2019. Two giants of fashion, both had a decisive influence on fashion in the years before their deaths, and their absences have left large gaps. In this review,...

Retail

Fenty to open first UK pop-up at Selfridges

Fenty is opening its first physical presence in the UK with a pop-up store at Selfridges. Open from 14 to 27 October, the pop-up will present a collection of the LVMH-owned brand’s most popular pieces from each of its releases to date including accessories and shoes. “The historic department store represents the perfect platform for Fenty to...

Culture

Phaidon publishes visual autobiography by Rihanna

Rihanna has created a large-format, 504-page book about her life as a musician, performer, designer and entrepreneur. Phaidon will publish the autobiography, which will feature over 1,000 exclusive photos, many of which have never been seen publicly before. "We are excited and proud to publish this incredible book by this extremely talented and...

Fashion

Fenty collaborates with artist Liz Johnson Artur for campaign

Fenty has released the campaign imagery for its newest release, 8-19. The campaign was done in collaboration with London-based art photographer Liz Johnson Artur. For the campaign, Artur took inspiration from the Fenty collection, which aims to challenge and transform the traditions of men's suiting. Artur explored themes of sisterhood...