First Insight news and archive

Hotter Shoes partners with First Insight for predictive analytics

British comfort footwear brand Hotter Shoes has announced a new strategy to make decisions based on consumer wants. The company teamed with First Insight, a digital product testing and decision-making platform, to gather consumer-driven predictive analytics to more accurately design, buy and price decisions on new products. First Insight will...

Business

Study confirms retail executives don't know what consumers want

Senior retail executives are out of touch with what consumers want in their shopping experiences. In a series of three surveys reaching out to consumers and retail executives alike, First Insight found that responses to questions of consumer shopping habits and the influences that drive shopping decisions varied drastically between the two...