Forecast news and archive

Colour of the year 2023: Digital Lavender

As a need for optimism sweeps the world after a global pandemic, the colour of the year 2023 is Digital Lavender, according to trend forecasting agency WGSN and colour authority Coloro. The shade is already embedded in digital culture and is expected to converge across virtual and physical worlds. Commenting on the choice of Digital Lavender,...

Fashion

Post pandemic fashion: Streetwear's new codes

In a post pandemic fashion economy, comfort and versatility will be key drivers for brands. Streetwear is in a prime position to take on the protective and functional role consumers are already seeking. Brands looking to next spring and autumn 2021 collection development will need to consider how garments can be utilized both indoor and outdoor,...

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Fashion

SS21 colour trend

In the psychology of colour, certain hues can dramatically affect moods, feelings, and emotions. In a post-pandemic world, shoppers will be seeking comfort, honesty and inspiration. Looking toward spring summer 2021, the colour palette will veer towards reassuring tones, like elevated neutrals and naturals, away from high tech and artificial...

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Fashion

Fashion Technology Forecast 2018

The average fashion brand may not yet have a chief innovation, digital or analytics officer amongst its management, but these technology-powered jobs are shaping the future of retail and fashion. Amid all this rapidly advancing technology, the fashion industry needs to move with the times, which has evolved into more than just smart fabrics,...