Freitag news and archive

Freitag launches rental service

Swiss bag brand Freitag took a step towards a circular business model with the launch of its rental service, Freitag Rent. The brand announced this in a press release. Freitag joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, which previously launched similar rental services. Peter Hollenstein, project manager at Freitag...

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Business|INTERVIEW

Swiss bag brand Freitag: 'Circularity is anchored in our DNA'

Sustainability is becoming more and more relevant in the fashion industry, with even big brands like H&M and Asos working on greener ranges. Swiss bag brand Freitag, on the other hand, is not advertising a sustainable collection. It does not need to, as following a circular economy is firmly secured in the company's DNA. “We are generally...

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Fashion

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...