Frugi news and archive

Frugi Group reports 51 percent sales increase, repays furlough funds

British ethical and sustainable-focused childrenswear company Frugi Group has reported a 51 percent increase in sales for the seven months to December 2020. The group said growth was driven by continued momentum in shoppers buying from D2C businesses throughout the pandemic, along with the shift in consumer spending towards sustainable, ethical...

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Fashion companies win Queen's Award for Enterprise 2020

Fashion retailers and brands, including Celtic and Co, Seraphine, Frugi, David Nieper, Avenue51, and Merci Maman, have been named as recipients of this year’s Queen’s Award for Enterprise. Ethical children’s clothing brand Frugi has been awarded two Queen’s Awards for Enterprise for Sustainable Development and International Trade. It is one of...

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Business

True acquires majority stake in kidswear brand Frugi

Private equity house True has acquired a majority stake in organic baby and kids clothing brand Frugi, and announces new chief executive to support the brand’s “ongoing scalable growth”. In a press statement, True stated that it would work with the existing management team to support Frugi’s expansion plans, while adding that Hugo Adams, former...