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Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

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Fashion |In Pictures

Haute Couture AW25: Which shows will influence the fashion of seasons to come?

Among the highlights of Paris Haute Couture Week in July 2025, after Demna's final show for Balenciaga, the autumn/winter 2025/2026 Couture collections paved the way for fashion that is both artisanal and technological. Upcycling was joyfully celebrated by Glenn Martens for Maison Margiela and Germanier. Respect for nature was at the heart of...

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