G-Star news and archive

In pictures: G-Star introduces new store concept

Denim brand G-Star has debuted a new store concept in Ghent. The brand calls the new concept “a modern canvas for premium denim”, according to a company statement. The brand describes the store as “functional, architectural, artistic and anchored in denim expertise”. Inspiration was drawn from the G-Star headquarters in Amsterdam. The space...

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Business

G-Star Raw partners with JDM Swiss Group for global watch and jewellery line

Denim label G-Star Raw is tapping into new product categories. On Tuesday, its parent company, WHP Global LLC, announced a long-term global licensing agreement with the JDM Swiss Group for G-Star branded watches and jewellery. The Swiss company will now develop, produce and market the label's corresponding products for both women and men. The...

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Business

G-Star rolls out secondhand programme Rewear to Belgium, Germany and France

Denim label G-Star is expanding its online secondhand platform, Rewear, to Belgium, Germany and France. Through the platform, customers can buy and sell secondhand G-Star clothing. The service is part of the brand's Repair–Rewear–Recycle strategy, which aims to make clothing last longer or give it a second life. “Our designs are made to last, so...

Retail

G-Star restructures store count

G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...

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Business

G-Star files for Chapter 11 bankruptcy in the US

Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has accelerated, at the expense of the performance of physical stores,” a G-Star spokesperson told FashionUnited. “In order to cope with these structural...

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Fashion

In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...

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Video

Video: G-Star Campaign Uniform of the Free

Presenting the new global G-Star Raw campaign. Source: Herc the agency, YouTube.

Video

Video: G-Star RAW and Jaden Smith team up for sustainable collaboration

Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube

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Video: The G-Star RAW Suit Collection

The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube

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Fashion

In Picture: Global Denim Awards

On Thursday night, the Global Denim Awards celebrated its 2nd annual edition in the European capital of denim, Amsterdam. The industry’s version of the Emmy’s saw 8 designers teamed with 8 of the world’s top denim mills to create a 5 outfit denim collection which combined the best of craftsmanship and innovation. Each collection had to consist...

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Fashion

The winner of the Global Denim Awards 2015 is... Sartoria Diletto & Candiani Denim

“And the winner of the 2015 Global Denim Awards is… Sanatoria Diletto and Candiani Denim!” announced Marietta Hoitink, founder of HTNK to the hall filled with over 750 denim professionals Thursday night at Amsterdam's Westergasfabriek. The team was named the victor from a group of 8 emerging designers who were paired with eight progressive denim...

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Fashion

Global Denim Awards returns to Amsterdam for 2nd Edition

Following the success of the first edition of the Global Denim Awards, the award ceremony hosted by e3 returns to the denim capital of Europe once more for round two. Bigger than ever before, the 2015 Global Denim Awards sees eight up and coming designers team up with eight of the best denim mills in the world to create a capsule collection that...