G-Star news and archive

G-Star restructures store count

G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...

Business

G-Star files for Chapter 11 bankruptcy in the US

Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has accelerated, at the expense of the performance of physical stores,” a G-Star spokesperson told FashionUnited. “In order to cope with these structural...

Fashion

In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...

Video

Video: G-Star Campaign Uniform of the Free

Presenting the new global G-Star Raw campaign. Source: Herc the agency, YouTube.

Video

Video: G-Star RAW and Jaden Smith team up for sustainable collaboration

Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube

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Video: The G-Star RAW Suit Collection

The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube

Fashion Featured

In Picture: Global Denim Awards

On Thursday night, the Global Denim Awards celebrated its 2nd annual edition in the European capital of denim, Amsterdam. The industry’s version of the Emmy’s saw 8 designers teamed with 8 of the world’s top denim mills to create a 5 outfit denim collection which combined the best of craftsmanship and innovation. Each collection had to consist...

Fashion Featured

The winner of the Global Denim Awards 2015 is... Sartoria Diletto & Candiani Denim

“And the winner of the 2015 Global Denim Awards is… Sanatoria Diletto and Candiani Denim!” announced Marietta Hoitink, founder of HTNK to the hall filled with over 750 denim professionals Thursday night at Amsterdam's Westergasfabriek. The team was named the victor from a group of 8 emerging designers who were paired with eight progressive denim...

Fashion Featured

Global Denim Awards returns to Amsterdam for 2nd Edition

Following the success of the first edition of the Global Denim Awards, the award ceremony hosted by e3 returns to the denim capital of Europe once more for round two. Bigger than ever before, the 2015 Global Denim Awards sees eight up and coming designers team up with eight of the best denim mills in the world to create a capsule collection that...

Fashion

G-Star clears the air about G-Star Australia

Not the Australian branch of denimlabel G-star, but its local franchise partner, Denim Enterprises, has filed for voluntary administration this week, says G-Star in a press release. "Our long time franchise partner Denim Enterprises Pty Ltd, unfortunately filed for voluntary administration. This has been a sole decision made by the management of...

Business

Australian arm of G-Star Raw collapses

The Australian operations of international denim designer G-Star RAW have gone into voluntary administration. Denim Enterprises, which trades as G-Star and has the rights to sell the Dutch designer’s apparel within Australia, entered voluntary administration on February, 2. Gess Rambaldi and Andrew Yeo of Pitcher Partners were appointed as...