G-Star news and archive

G-Star announces ‘strategic restructuring’, 75 jobs to be cut

Dutch fashion brand G-Star is restructuring. With this move, the company aims to anticipate changing market dynamics, according to a press release. This is intended to create a stronger foundation for long-term growth and lasting brand relevance. The brand reports that its business operations will be simplified and that it aims to move faster...

Fashion

In pictures: G-Star unveils first collection from new creative directors

Rushemy Botter and Lisi Herrebrugh have officially made their debut as creative directors at G-Star. Their first collection was presented during a catwalk show in Amsterdam at the brand's international headquarters. Scroll down for the images. The catwalk show featured both womenswear and menswear. G-Star describes the show as an underscoring of...

Retail

In pictures: G-Star introduces new store concept

Denim brand G-Star has debuted a new store concept in Ghent. The brand calls the new concept “a modern canvas for premium denim”, according to a company statement. The brand describes the store as “functional, architectural, artistic and anchored in denim expertise”. Inspiration was drawn from the G-Star headquarters in Amsterdam. The space...

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Business

G-Star Raw partners with JDM Swiss Group for global watch and jewellery line

Denim label G-Star Raw is tapping into new product categories. On Tuesday, its parent company, WHP Global LLC, announced a long-term global licensing agreement with the JDM Swiss Group for G-Star branded watches and jewellery. The Swiss company will now develop, produce and market the label's corresponding products for both women and men. The...

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Business

G-Star rolls out secondhand programme Rewear to Belgium, Germany and France

Denim label G-Star is expanding its online secondhand platform, Rewear, to Belgium, Germany and France. Through the platform, customers can buy and sell secondhand G-Star clothing. The service is part of the brand's Repair–Rewear–Recycle strategy, which aims to make clothing last longer or give it a second life. “Our designs are made to last, so...

Retail

G-Star restructures store count

G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...

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Business

G-Star files for Chapter 11 bankruptcy in the US

Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has accelerated, at the expense of the performance of physical stores,” a G-Star spokesperson told FashionUnited. “In order to cope with these structural...

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Fashion

In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...

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Video

Video: G-Star Campaign Uniform of the Free

Presenting the new global G-Star Raw campaign. Source: Herc the agency, YouTube.

Video

Video: G-Star RAW and Jaden Smith team up for sustainable collaboration

Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube

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Video

Video: The G-Star RAW Suit Collection

The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube

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Fashion

In Picture: Global Denim Awards

On Thursday night, the Global Denim Awards celebrated its 2nd annual edition in the European capital of denim, Amsterdam. The industry’s version of the Emmy’s saw 8 designers teamed with 8 of the world’s top denim mills to create a 5 outfit denim collection which combined the best of craftsmanship and innovation. Each collection had to consist...